Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers - Couverture souple

Alexander Osterwalder; Yves Pigneur

Couverture souple

ISBN 10 : 0470876417 ISBN 13 : 9780470876411

Editeur : John Wiley & Sons Inc, 2010

Synopsis

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

A propos du livre

Quatrième de couverture

You′re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow′s enterprises. It′s a book for the business model generation.

Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.

Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model – or craft a new one.

CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS

Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.

CO–CREATED BY 470 STRATEGY PRACTITIONERS

Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty–five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie–flat design that enables immediate hands–on use.

DESIGNED FOR DOERS

Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.

Co–created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4–color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game–changing business model––or analyze and renovate an old one. Along the way, you′ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you′re ready to change the rules, you belong to "the business model generation!"

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2010
• ISBN 10: 0470876417
• ISBN 13: 9780470876411
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 288