Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History - Couverture rigide

Scott, David Meerman; Halligan, Brian

Couverture rigide

ISBN 10 : 0470900520 ISBN 13 : 9780470900529

Editeur : John Wiley & Sons Inc, 2010

Synopsis

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

A propos du livre

Revue de presse

"Like all the best teachers, this book inspires you to do your own thinking.... I found it enlightening and liberating." ( Financial Times , August 2010) "...a short but inspiring book which will give every business person pause for thought and some good ideas." ( TheBookBag.co.uk , August 2010) "...fits four decades′ worth of guitar solos and weed smoking into the context of recent American marketing." ( The Guardian.co.uk , September 2010) "...there′s certainly much to be taken away from this book." ( Business Life , October 2010) "...a well–written and sprightly little book...they may just be on to something." ( Management Today , Octobe 2010) "...offers advice to marketing executives across a broader range of industries." ( Director , October 2010) Sex, drugs, rock n roll and ground–breaking marketing communications, what more could you ask?   (Marketing.ie, April 2011).

"Like all the best teachers, this book inspires you to do your own thinking.... I found it enlightening and liberating." ( Financial Times , August 2010) "...a short but inspiring book which will give every business person pause for thought and some good ideas." ( TheBookBag.co.uk , August 2010) "...fits four decades′ worth of guitar solos and weed smoking into the context of recent American marketing." ( The Guardian.co.uk , September 2010) "...there′s certainly much to be taken away from this book." ( Business Life , October 2010) "...a well–written and sprightly little book...they may just be on to something." ( Management Today , Octobe 2010) "...offers advice to marketing executives across a broader range of industries." ( Director , October 2010) everyone should read this book.′ (Journal of Product & Brand Management,March 2011).  

Quatrième de couverture

The grateful dead?Rock Legends, Marketing Pioneers

"Demand everything. Expect nothing."
?Bill Kreutzmann, cofounder and drummer, the Grateful Dead

"I miss Jerry. And I wonder . . . is your brand iconic? Why not? Hint: it has nothing whatsoever to do with hemp brownies. Becoming iconic is a choice."
?Seth Godin, author of Linchpin, blogger, Deadhead

"Marketing Lessons from the Grateful Dead is like a powerful, hard–charging anthem that fills in so many blanks while closing the circle of life. Like the Grateful Dead, Brian and David are transformational visionaries with a keen eye for the second set."
?Bill Walton, basketball legend and Deadhead

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co–create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead′s approach you can apply to your business. Find out how to make your fans equal partners in your jouney, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2010
• ISBN 10: 0470900520
• ISBN 13: 9780470900529
• Reliure: Relié
• Langue: anglais
• Nombre de pages: 192