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Book by Powers Tom
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Quatrième de couverture :
Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field–with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations.
Combining marketing theory with a strong practical emphasis on industry applications, Marketing Hospitality, Third Edition offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerful feature of the book is its strong coverage of marketing planning and strategy, including clear step–by–step guidance on developing an effective marketing plan.
Easy to read and use, Marketing Hospitality, Third Edition offers a complete set of valuable pedagogical tools to facilitate learning and further study, from chapter–end summaries, reviews of key words and concepts, and Internet resources to discussion questions and references.
As marketing becomes increasingly important to the success of today′s businesses, Marketing Hospitality, Third Edition gives future hospitality professionals an important career–building resource for virtually every area of the field.
Biographie de l'auteur :
Combining marketing theory with a strong practical emphasis on industry applications, Marketing Hospitality, Third Edition offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerful feature of the book is its strong coverage of marketing planning and strategy, including clear step–by–step guidance on developing an effective marketing plan.
Easy to read and use, Marketing Hospitality, Third Edition offers a complete set of valuable pedagogical tools to facilitate learning and further study, from chapter–end summaries, reviews of key words and concepts, and Internet resources to discussion questions and references.
As marketing becomes increasingly important to the success of today′s businesses, Marketing Hospitality, Third Edition gives future hospitality professionals an important career–building resource for virtually every area of the field.
CATHY H. C. HSU, is Associate Professor in the Department of Hotel, Restaurant, and Institution Management and Dietetics at Kansas State University in Manhattan, Kansas.
TOM POWERS, widely recognized for his pioneering work in hospitality education, is Professor Emeritus at the School of Hotel and Food Administration at the University of Guelph in Ontario, Canada.
TOM POWERS, widely recognized for his pioneering work in hospitality education, is Professor Emeritus at the School of Hotel and Food Administration at the University of Guelph in Ontario, Canada.
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- ÉditeurJohn Wiley & Sons Inc
- Date d'édition1997
- ISBN 10 0471127035
- ISBN 13 9780471127031
- ReliureRelié
- Numéro d'édition2
- Nombre de pages448
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état : Assez bonFormer library book; may include... En savoir plus sur cette édition
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Marketing Hospitality
Edité par
Wiley & Sons, Incorporated, John
(1997)
ISBN 10 : 0471127035
ISBN 13 : 9780471127031
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Description du livre Etat : Very Good. 2nd Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 47023364-6
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EUR 7,91
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Marketing Hospitality
Edité par
John Wiley & Sons
(1997)
ISBN 10 : 0471127035
ISBN 13 : 9780471127031
Ancien ou d'occasion
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Description du livre Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780471127031. N° de réf. du vendeur 9718007
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EUR 9,66
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Marketing Hospitality (Wiley Service Management Series)
Edité par
Wiley
(1997)
ISBN 10 : 0471127035
ISBN 13 : 9780471127031
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Description du livre Hardcover. Etat : Very Good. Very Good. book. N° de réf. du vendeur D7S9-1-M-0471127035-4
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