The Portable MBA - Couverture rigide

Bruner, Robert F.; Eaker, Mark R.; Freeman, R. Edward; Spekman, R.E.; Teisberg, Elizabeth Olmsted; Venkataraman, S.

Couverture rigide

ISBN 10 : 0471222844 ISBN 13 : 9780471222842

Editeur : John Wiley & Sons Inc, 2003

Synopsis

Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, and S. Venkataraman The ultimate guide to modern business For over ten years, business leaders have relied on The Portable MBA to guide them through the cutting-edge business theories and practices taught in today's top MBA programs. This completely revised edition of the classic volume incorporates the lessons learned from the dot-com craze, explores the challenges of managing a global work force and of working in an economic decline, and integrates such recent trends as entrepreneurial thinking in large corporations.

A propos du livre

À propos de l?auteur

ROBERT F. BRUNER, DBA is Distinguished Professor of Business Administration and Executive Director of the Batten Institute at The Darden School. Cited by BusinessWeek as one of the "Masters of the MBA classroom," Dr. Bruner has received numerous awards of excellence in case-teaching and writing. The author of many published articles and case studies, his research focuses on capital structure management, the effects of various forms of corporate restructuring, and mergers and acquisitions. MARK R. EAKER, PhD is Professor of Business Administration at The Darden School. He is also a founding partner of Sire Management Corporation, an investment management firm in New York City. Prior to joining the Darden faculty, Dr. Eaker taught at Duke, SMU, the University of North Carolina, and the Institute Theseus, in France. R. EDWARD FREEMAN, PhD is Elis and Signe Olsson Professor of Business Administration and Director of the Olsson Center for Applied Ethics at The Darden School. He is the author of several well-known books on business ethics and strategic management. ROBERT E. SPEKMAN, PhD is Tayloe Murphy Professor of Business Administration at The Darden School. Dr. Spekman is an internationally recognized authority on business-to-business marketing and strategic alliances. He has edited seven books and authored or coauthored more than eighty articles and papers. ELIZABETH OLMSTED TEISBERG, PhD is Associate Professor of Business Administration at The Darden School. She is an economist with expertise in innovation, new product development, and strategy in the face of uncertainty. Much of her research and consulting work focuses on the value of innovation and analysis of strategic opportunities in the high-tech and healthcare industries. S. VENKATARAMAN is Samuel L. Slover Research Professor of Business Administration at The Darden School. He is also Director of Research of the Batten Institute. His teaching interests include entrepreneurship and competitive strategy and he has published widely on these topics in leading journals. He has served as consultant to Fortune 500 firms as well as entrepreneurial firms, and is on the advisory boards of several start-up companies and academic centers.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2003
• ISBN 10: 0471222844
• ISBN 13: 9780471222842
• Reliure: Relié
• Langue: anglais
• Numéro d'édition: 4
• Nombre de pages: 360
• Coordonnées du fabricant: non disponible