Mission-based Marketing: An Organizational Development Workbook - Couverture souple

Brinckerhoff, Peter C.

Couverture souple

ISBN 10 : 0471237175 ISBN 13 : 9780471237174

Editeur : John Wiley & Sons Inc, 2002

Synopsis

A companion to Mission-Based Marketing, Second Edition, this practical, comprehensive, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of the community, and successfully competes for funding, clients, referral sources, staff, and board members.

A propos du livre

À propos de l?auteur

PETER C. BRINCKERHOFF is an internationally renowned trainer, author, and consultant to not-for-profit organizations. He brings years of experience in the field to his work, as he is a former board member of local, state, and national not-for-profits and has worked on the staff and as executive director of two regional not-for-profits. Since founding his consulting firm, Corporate Alternatives, in 1982, Mr. Brinckerhoff has helped thousands of organizations become more mission-capable. Peter is the author of the award-winning books Mission-Based Management and Financial Empowerment as well as Mission-Based Marketing, Faith-Based Management, and Social Entrepreneurship, all published by Wiley. Peter's books are used as texts in undergraduate and graduate programs in not-for-profit management at over seventy colleges and universities. A former VISTA volunteer, Peter received his bachelor of arts degree from the University of Pennsylvania and his master's degree in public health administration from Tulane University. He lives in Springfield, Illinois, with his wife and three children.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0471237175
• ISBN 13: 9780471237174
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 136
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible