Diese 2. Auflage von "Basic Marketing Management" wurde neu strukturiert und umfassend aktualisiert. Die Broschurausgabe ist ideal als Ergänzung zu einer Pflichtlektüre geeignet, da sie alle Aspekte der Planung, Koordination und Durchführung von Marketingstrategien behandelt. Die Autoren sind berühmt für ihren prägnanten Stil und klare, anschauliche Beispiele. Ein wichtiges Kernthema ist die Globalisierung.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Douglas J. Dalrymple and Leonard J. Parsons are the authors of Basic Marketing Management, 2nd Edition, published by Wiley.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Vendeur : Ageless Pages, Cottonwood, AZ, Etats-Unis
Large Softback. Etat : Good. A little highlighting. Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies. N° de réf. du vendeur 008480
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