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Book by Iacobucci Dawn
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Quatrième de couverture :
Praise for Kellogg on Marketing
"The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting–edge marketing. What a treasure to find such a complete anthology of today′s best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." –Betsy D. Holden, President and CEO, Kraft Foods
"Kellogg on Marketing presents a comprehensive look at marketing today, combining well–founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." –Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company
"The Who′s Who write on the what′s what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." –Robert A. Eckert, Chairman and CEO, Mattel, Inc.
"This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg–one of the thought leaders in the discipline of marketing." –Mel Bergstein, Chairman and CEO, Diamond Technology Partners
"New economy cases make this text appeal to old economy strategists. We shouldn′t be suprised with the quality of this work, given its origin in the Kellogg School." –Ronald W. Dollens, President, Guidant Corporation
Biographie de l'auteur :
"The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting–edge marketing. What a treasure to find such a complete anthology of today′s best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." –Betsy D. Holden, President and CEO, Kraft Foods
"Kellogg on Marketing presents a comprehensive look at marketing today, combining well–founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." –Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company
"The Who′s Who write on the what′s what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." –Robert A. Eckert, Chairman and CEO, Mattel, Inc.
"This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg–one of the thought leaders in the discipline of marketing." –Mel Bergstein, Chairman and CEO, Diamond Technology Partners
"New economy cases make this text appeal to old economy strategists. We shouldn′t be suprised with the quality of this work, given its origin in the Kellogg School." –Ronald W. Dollens, President, Guidant Corporation
DAWN IACOBUCCI is Professor of Marketing at the J. L. Kellogg Graduate School of Management, Northwestern University.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurJohn Wiley & Sons Inc
- Date d'édition2000
- ISBN 10 047135399X
- ISBN 13 9780471353997
- ReliureRelié
- Nombre de pages448
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Description du livre Hardcover. Etat : New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. N° de réf. du vendeur 9057906
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KELLOGG ON MARKETING
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Description du livre Etat : New. New. In shrink wrap. Looks like an interesting title! 1.85. N° de réf. du vendeur Q-047135399x
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Kellogg on Marketing
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Description du livre Etat : New. Buy with confidence! Book is in new, never-used condition. N° de réf. du vendeur bk047135399Xxvz189zvxnew
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Description du livre Etat : New. New! This book is in the same immaculate condition as when it was published. N° de réf. du vendeur 353-047135399X-new
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