Global Strategy and the Organization - Couverture souple

Gupta, Anil; Govindarajan, Vijay

Couverture souple

ISBN 10 : 0471454222 ISBN 13 : 9780471454229

Editeur : John Wiley and Sons (WIE), 2003

Synopsis

In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. In "Global Strategy and the Organization", awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success: identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets; convert global presence into global competitive advantage; cultivate a global mindset; and strive to reinvent the rules of the global game. Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author's findings.

A propos du livre

À propos de l?auteur

Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization and a Distinguished Scholar Teacher at the Smith School of Business, The University of Maryland at College Park. He has served as a visiting faculty at Stanford University and Dartmouth College. A two time winner of the Krowe Award for Excellence in Teaching from the University of Maryland. He has been recognized by Business Week as an Outstanding Faculty in its Guide to the Best B Schools and serves as a consultant, executive program faculty, and keynote speaker with multinational corporations and other organizations worldwide. Vijay Govindarajan (VG) is the Earl C. Daum 1924 Professor of International Business and the Director of the William F. Achtmeyer Center for Global Leadership at the Tuck School of Business at Dartmouth College. For two consecutive years, the Wall Street Journal ranked Tuck as the number one business School

Détails de l'édition

• Éditeur: John Wiley and Sons (WIE)
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0471454222
• ISBN 13: 9780471454229
• Reliure: Broché
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible