The New Science of Selling and Persuasion: How Smart Companies and Great Salespeople Sell - Couverture rigide

Brooks, William T.

Couverture rigide

ISBN 10 : 0471469246 ISBN 13 : 9780471469247

Editeur : John Wiley & Sons, 2004

Synopsis

Book by William T Brooks

A propos du livre

Quatrième de couverture :

"Building upon lessons learned for over a quarter century of theoryand practice, Bill Brooks brings to the table the ultimatesynthesis of selling and persuasion techniques. A must–read forserious business executives!"
Richard Gimmel
President, Atlas Machine & Supply and
President, Industrial Compressor Distributors Association

"This powerful, easy–to–use program by Bill Brooks is theultimate scientific synthesis of sales theory and practice. It isan essential tool for every professional whose pursuit isexcellence in the art of persuasion and the science ofselling."
Steven Powell
Regional Sales Manager, First Citizens Bank

"Indeed, Bill Brooks has placed in perspective the essentiallessons of a century of business history, and combined thisintelligence with tools for effective professional salesmanagement. The New Science of Selling and Persuasion awaits smartbusiness managers who are seeking the ultimate salessolutions."
Jack Perry
Senior Vice President, National Sales Development, ManulifeFinancial

"At a time in business history when increased competition,customer demands, and a constantly changing selling terrain arethebaneof all sales executives,Bill Brooks has combined, withremarkable clarity, principles underlying the art of persuasionwith the science of selling. The New Science of Selling andPersuasion will surely empower the executive who plays towin."
Bob Damstetter
Vice President, Sales, Townsend Engineering Company

"Bill Brooks’s well–researched book is a powerful tool forevery sales force. It should be required reading for salesprofessionals who seek to develop the way of successful selling ina complex, demanding business arena."
James Canale
CEO, Net2 Technology Group

"Bill Brooks has the uncanny ability to articulate the truth. Iknow his message is correct because it resonates with my ownheretofore unspoken belief structure. Bill has simply andsystematically provided the language that crystallizes thought, theprerequisite to action."
Mike Pierson
Vice President, Beckwith & Kuffel, Inc.

Présentation de l'éditeur :

One of the world′s most sought–after sales training and consultingexperts reveals the strategies smart companies use to sell anythingto anyone
This book takes a new and relevant approach to sales from theperspective of both organizational and individual performance.Based on the author′s broad–based personal experience working withover 2,000 sales organizations, it combines organizationalguidelines, sales management strategies, how–to sales tips, andcareer guidance for sales executives, sales managers, andsalespeople alike. Incorporating proprietary research, casestudies, real–world examples, and practical information, this bookwill revolutionize the very way sales organizations sell.
William (Bill) Brooks (Greensboro, NC) is the founder and CEO ofThe Brooks Group, an internationally recognized consulting firmwhose clients have included General Motors, Chase Manhattan, SaraLee, and Microsoft among thousands of others. He delivers more than150 keynote speeches annually to sales organizations.

À propos de cette édition

• Éditeur: John Wiley & Sons
• Date d'édition: 2004
• ISBN 10: 0471469246
• ISBN 13: 9780471469247
• Reliure: Relié
• Nombre de pages: 256