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Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations - Couverture rigide
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Book by Kotler Philip Hamlin Michael Alan Rein Irving Haid
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Présentation de l'éditeur :
As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful? Who will be the new Asian winners? The challenges and threats to Asian prosperity have never been greater as new opportunities arise and new threats mount at an increasingly faster rate. Nowhere in the world are the stakes for recreating development models more acute. And nowhere is the need for strategic place marketing greater. Fortunately, successful examples are everywhere.
Beijing picked up the pieces from its failed bid for the 2000 Olympic Games, worked to figure out what went wrong, and overhauled its communication and marketing program to bid for the 2008 Games – successfully. Three things accounted for its success: massive efforts to match IOC criteria, an effective government and corporate partnership, including foreign investors, and pushing the idea of a completely new venue for the Games.
Small success stories are important, too. School children in Cambodia′s tiny village of Robib connect to the outside world using e–mail and the web, and villagers participate in e–commerce through their own website, www.villageleap.com. The first US$6,000 raised selling handcrafted silk products to overseas buyers was used to set up a pig farm. Places like Robib are showing that technology has a profound impact in the development of previously isolated places in Asia.
In this changing and challenging environment, places need to adopt a strategic marketing plan to maintain and develop the advances they have achieved. Marketing Asian Places shows how to attract initial investment, maintain the development through targeted policies, and establish a high–profile investment environment for long–term growth.
Beijing picked up the pieces from its failed bid for the 2000 Olympic Games, worked to figure out what went wrong, and overhauled its communication and marketing program to bid for the 2008 Games – successfully. Three things accounted for its success: massive efforts to match IOC criteria, an effective government and corporate partnership, including foreign investors, and pushing the idea of a completely new venue for the Games.
Small success stories are important, too. School children in Cambodia′s tiny village of Robib connect to the outside world using e–mail and the web, and villagers participate in e–commerce through their own website, www.villageleap.com. The first US$6,000 raised selling handcrafted silk products to overseas buyers was used to set up a pig farm. Places like Robib are showing that technology has a profound impact in the development of previously isolated places in Asia.
In this changing and challenging environment, places need to adopt a strategic marketing plan to maintain and develop the advances they have achieved. Marketing Asian Places shows how to attract initial investment, maintain the development through targeted policies, and establish a high–profile investment environment for long–term growth.
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- ÉditeurJohn Wiley & Sons (Asia) Pte Ltd
- Date d'édition2001
- ISBN 10 0471479136
- ISBN 13 9780471479130
- ReliureRelié
- Nombre de pages460
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état : Assez bonItem in good condition. Textbooks... En savoir plus sur cette édition
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Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations
Edité par
Wiley
(2001)
ISBN 10 : 0471479136
ISBN 13 : 9780471479130
Ancien ou d'occasion
Couverture rigide
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Etat : Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00037503578
Acheter D'occasion
EUR 13,83
Autre devise
Image d'archives
Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations
Edité par
John Wiley & Sons
(2001)
ISBN 10 : 0471479136
ISBN 13 : 9780471479130
Ancien ou d'occasion
Couverture rigide
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.76. N° de réf. du vendeur G0471479136I3N00
Acheter D'occasion
EUR 14
Autre devise
Image d'archives
Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations
Edité par
John Wiley & Sons
(2001)
ISBN 10 : 0471479136
ISBN 13 : 9780471479130
Ancien ou d'occasion
Couverture rigide
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.76. N° de réf. du vendeur G0471479136I3N00
Acheter D'occasion
EUR 14
Autre devise
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Marketing Asian Places
Edité par
Wiley
(2002)
ISBN 10 : 0471479136
ISBN 13 : 9780471479130
Ancien ou d'occasion
Couverture rigide
Edition originale
Quantité disponible : 1
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Evaluation vendeur
Description du livre Hardcover. Etat : As New. Etat de la jaquette : As New. First Edition. Attracting investment, industry and tourism to cities, states and nations. Size: Octavo (standard book size). 444 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Dust Jacket is in as new condition, apart from normal shop shelf wear - contains no tears or chips or other damage. Dust Jacket un-clipped. Previous owner's book-plate laid in. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; ISBN: 0471479136. ISBN/EAN: 9780471479130. All our pictures shown here are of the actual item, not stock photos. Inventory No: 33358. For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. N° de réf. du vendeur 33358
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