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The Leading Authority Now Revised!
Completely revised and updated, David Aaker′s authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.
Highlights of this Seventh Edition include:
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Frais de port :
Gratuit
Vers Etats-Unis
Description du livre Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 39001155-20
Description du livre Paperback. Etat : Very Good. Strategic Market Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780471532538
Description du livre Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780471532538
Description du livre Etat : Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 39001155-20
Description du livre Third Edition (3). 394 S. Kartoniert. Mit wenigen farbigen Textmarkierungen; Kanten bereiben; Deckel und einige Seiten mit Eck- bzw. Randknickspuren; Seiten teilweise gedunkelt; Preiaufkelberspur auf dem Deckel, sonst gut. In englischer Sprache. Sprache: englisch. N° de réf. du vendeur 12984AB
Description du livre 23 cm, Softcover/Paperback, Etat : Gut. 3. ed.,. XVI, 394 S. : graph. Darst. ; Zustand: Exemplar in gutem Zustand, Ränder und / oder Cover etwas berieben. Sprache: Englisch , Literaturangaben 2374A ISBN 0471532533 Sprache: Englisch Gewicht in Gramm: 540. N° de réf. du vendeur 25800