Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

 
9780471618737: Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

Guerrilla Marketing for Consultants Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client--buyers with a glut of information at their fingertips and doubts about the value consultants add. Full description

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Quatrième de couverture :

Proven guerrilla marketing tactics specifically designed for consultants

Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energy instead of money to get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting.

"Wow! If you’re the sort of person who tells someone how to build a watch when they ask you what time it is, this is the book for you. No baloney, essential, useful hands–on advice for anyone who’s serious about being a consultant."
Seth Godin, author of Free Prize Inside

"Great consultants don’t just talk about marketing, they do it every day. That’s why they win. Follow the marketing advice in this book, and you’ll outsell, outperform, and outlast your competitors."
Jeffrey Fox, marketing consultant and author of How to Become a Marketing Superstar

"Mike McLaughlin and Jay Levinson are two of the smartest, street–savvy marketers around. Guerrilla Marketing for Consultants distills their collective wisdom into a practical field guide, chock–full of practical tips and tactics."
Harry Mills, author of The Rainmaker’s Toolkit and Artful Persuasion

Présentation de l'éditeur :

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client–buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today′s challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step–by–step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct–mail marketing, winning proposals, and more.
Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

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Jay Conrad Levinson; Michael W. McLaughlin
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Jay Conrad Levinson, Michael W. McLaughlin
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Description du livre John Wiley and Sons Ltd, United States, 2004. Paperback. État : New. 1. Auflage. 226 x 152 mm. Language: English . Brand New Book. Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client--buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform todaya s challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step--by--step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct--mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994. N° de réf. du libraire AAH9780471618737

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Jay Conrad Levinson, Michael W. McLaughlin
Edité par John Wiley and Sons Ltd, United States (2004)
ISBN 10 : 047161873X ISBN 13 : 9780471618737
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Description du livre John Wiley and Sons Ltd, United States, 2004. Paperback. État : New. 1. Auflage. 226 x 152 mm. Language: English . Brand New Book. Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client--buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform todaya s challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step--by--step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct--mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994. N° de réf. du libraire AAH9780471618737

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Jay Conrad Levinson, Michael W. McLaughlin
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Description du livre 2004. Paperback. État : New. 1st. 154mm x 20mm x 230mm. Paperback. Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing seriesConsulting is entering the era of the guerrilla client-buyers with a glut of informati.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 294 pages. 0.354. N° de réf. du libraire 9780471618737

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Jay Conrad Levinson
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Description du livre Wiley. Paperback. État : New. Paperback. 304 pages. Dimensions: 8.9in. x 6.0in. x 0.8in.Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing seriesConsulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform todays challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. N° de réf. du libraire 9780471618737

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