Ten Deadly Marketing Sins: Signs and Solutions

Note moyenne 3,85
( 325 avis fournis par GoodReads )
 
9780471650225: Ten Deadly Marketing Sins: Signs and Solutions

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture :

Praise for TEN DEADLY MARKETING SINS

"More than just an indictment of current marketing practices,Philip Kotler’s new book is a sweeping overview of the roleand function of marketing in the modern corporation. Be sure toread it."
Al Ries, coauthor, The Origin of Brands: Discover the NaturalLaws of Product Innovations and Business Survival

"This book should really be called the Eleven Deadly Sins. Theeleventh sin would be for a CEO, CFO, or CMO to fail to read andact on the content of Kotler’s Ten Deadly MarketingSins."
Roger Blackwell, Professor of Marketing, The Fisher Collegeof Business and coauthor, Brands That Rock: What Business LeadersCan Learn from the World of Rock and Roll

"In the current frenzied competition for customers, marketersare thinking so far ‘outside the box’ that they easilysuccumb to the most common, and fundamental, pitfalls in thebusiness. With his usual savvy and straightforward style, PhilipKotler offers this book as insurance a guide to what not todo."
Don Peppers and Martha Rogers, founders, Peppers and RogersGroup and coauthors of the One–to–One Relationship book series

"With Phil Kotler’s many years of studying marketing, noone is better equipped at spotting marketing sins."
Jack Trout, President, Trout & Partners Ltd. and authorof Jack Trout on Strategy

"In his latest book, Professor Philip Kotler tells it like it isabout the shockingly prevalent deficiencies in marketing practicetoday. Fortunately, he doesn’t stop there. Kotler showsexactly how you can turn things around when the first signs of adeadly marketing sin surface. Thank you . . . thank you . . . thankyou for making it crystal clear that now is the time for marketingto take its rightful place as the driver of business success in ourinteractive society."
Stan Rapp, coauthor of the MaxiMarketing trilogy andMax–e–Marketing in the Net Future

Revue de presse :

I heartily recommend it to both the marketingprofessional and non–marketing manager... ( Journal ofConsumer Marketing, Vol.22, No.1, 2005)

everyone in marketing should give this aread (Media Week, 27 July 2004)

might well be the most instantly useful marketingguide to come off the shelf for years (Internetworks, September 2004)

a must–have title for anyone aimingto remain competitive in their respective market place. (Publishing News, 19th March 2004)

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Meilleurs résultats de recherche sur AbeBooks

1.

Kotler, Philip
Edité par Wiley
ISBN 10 : 0471650226 ISBN 13 : 9780471650225
Neuf(s) Couverture rigide Quantité : 1
Vendeur
Western Scholars Bookshelf
(Idaho Falls, ID, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Wiley. Hardcover. État : New. 0471650226 Brand new. N° de réf. du libraire SKU1043465

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 2,87
Autre devise

Ajouter au panier

Frais de port : EUR 4,17
Vers Etats-Unis
Destinations, frais et délais

2.

Philip Kotler
ISBN 10 : 0471650226 ISBN 13 : 9780471650225
Neuf(s) Quantité : 1
Vendeur
Omega Books and More Inc.
(Springdale, AR, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : New. FAST shipping, FREE tracking, and GREAT customer service! We also offer International and EXPEDITED shipping options. N° de réf. du libraire 3D7DSF00069E

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 4,58
Autre devise

Ajouter au panier

Frais de port : EUR 3,71
Vers Etats-Unis
Destinations, frais et délais

3.

Philip Kotler
ISBN 10 : 0471650226 ISBN 13 : 9780471650225
Neuf(s) Couverture rigide Quantité : 1
Vendeur
AMAZINGBOOKDEALS
(IRVING, TX, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Hardcover. État : BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. N° de réf. du libraire 0471650226BNA

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 9,57
Autre devise

Ajouter au panier

Frais de port : EUR 3,71
Vers Etats-Unis
Destinations, frais et délais

4.

Philip Kotler
ISBN 10 : 0471650226 ISBN 13 : 9780471650225
Neuf(s) Quantité : 1
Vendeur
Castle Rock
(Pittsford, NY, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : Brand New. Book Condition: Brand New. N° de réf. du libraire 97804716502251.0

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 11,38
Autre devise

Ajouter au panier

Frais de port : EUR 3,71
Vers Etats-Unis
Destinations, frais et délais

5.

Philip Kotler
Edité par John Wiley and Sons Ltd, United States (2004)
ISBN 10 : 0471650226 ISBN 13 : 9780471650225
Neuf(s) Couverture rigide Edition originale Quantité : 1
Vendeur
The Book Depository US
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley and Sons Ltd, United States, 2004. Hardback. État : New. 1. Auflage. 213 x 142 mm. Language: English . Brand New Book. Marketing s undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can t be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they re glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University s Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley. N° de réf. du libraire AAH9780471650225

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 18,29
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

6.

Philip Kotler
Edité par John Wiley and Sons Ltd, United States (2004)
ISBN 10 : 0471650226 ISBN 13 : 9780471650225
Neuf(s) Couverture rigide Edition originale Quantité : 1
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley and Sons Ltd, United States, 2004. Hardback. État : New. 1. Auflage. 213 x 142 mm. Language: English . Brand New Book. Marketing s undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can t be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they re glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University s Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley. N° de réf. du libraire AAH9780471650225

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 18,71
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

7.

Kotler, Philip
Edité par Wiley (2004)
ISBN 10 : 0471650226 ISBN 13 : 9780471650225
Neuf(s) Couverture rigide Quantité : 1
Vendeur
Irish Booksellers
(Rumford, ME, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Wiley, 2004. Hardcover. État : New. book. N° de réf. du libraire 0471650226

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 18,96
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

8.

Kotler, Philip
Edité par John Wiley & Sons (2016)
ISBN 10 : 0471650226 ISBN 13 : 9780471650225
Neuf(s) Paperback Quantité : 1
impression à la demande
Vendeur
Ria Christie Collections
(Uxbridge, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley & Sons, 2016. Paperback. État : New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. N° de réf. du libraire ria9780471650225_lsuk

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 15,63
Autre devise

Ajouter au panier

Frais de port : EUR 3,86
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

9.

Philip Kotler
ISBN 10 : 0471650226 ISBN 13 : 9780471650225
Neuf(s) Paperback Quantité : 5
Edition internationale
Vendeur
PRIORITY BOOKS
(springfield, VA, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Paperback. État : New. Softcover Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. N° de réf. du libraire 343888

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 16,04
Autre devise

Ajouter au panier

Frais de port : EUR 3,71
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

10.

Philip Kotler
ISBN 10 : 0471650226 ISBN 13 : 9780471650225
Neuf(s) Paperback Quantité : 1
Edition internationale
Vendeur
Nick Book House
(fresno, CA, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Paperback. État : New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. N° de réf. du libraire 18153

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 16,09
Autre devise

Ajouter au panier

Frais de port : EUR 3,71
Vers Etats-Unis
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre