Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

Note moyenne 3,52
( 23 avis fournis par GoodReads )
 
9780471703594: Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won't change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture :

New Strategies and Cutting–Edge Practices in Category Management

When category management first appeared, it turned marketing basics into an organized eight–step process that helped retailers and manufacturers sell products more efficiently and effectively. But over the years, many marketers obsessed with the bottom line have forgotten that the key to sales success lies in knowing the consumer. This book demonstrates how today′s leading category management practitioners put the consumer first. The book also applies powerful new insights to category management basics.

From initial planning to pricing, promotion, and supply chain management, every aspect of category management is covered, including guidance on how to implement category plans effectively and keep them on track. Plus, the classic eight–step process that forms the foundation of successful category management is reviewed in detail, showing marketers the latest methods of implementation for today′s consumer marketplace.

Biographie de l'auteur :

ACNielsen, a VNU business, is the world′s leading marketing information provider. Offering services in more than 100 coun–tries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior.

JOHN KAROLESKI is Editor of an e–magazine called CPGmatters.com. It covers in–store marketing and category management. He is the coauthor of two books, Target 2000: The Rising Tide of TechnoMarketing and All About Sampling. He was formerly senior editor of Supermarket News and editor in chief of Brand Marketing.

AL HELLER, President of Dis–tinct Communications, LLC, is the author of numerous consumer packaged goods industry studies and three books. He was formerly editor in chief of Nonfoods Merchandising and Supermarket HQ Quarterly, and executive editor of Drug Store News.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Meilleurs résultats de recherche sur AbeBooks

1.

ACNielsen
Edité par Wiley
ISBN 10 : 0471703591 ISBN 13 : 9780471703594
Neuf(s) Couverture rigide Quantité : 1
Vendeur
Your Online Bookstore
(Houston, TX, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Wiley. Hardcover. État : New. 0471703591 Ships promptly from Texas. N° de réf. du libraire GHT7478GAGG020717H0717

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 28,14
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

2.

ACNielsen
ISBN 10 : 0471703591 ISBN 13 : 9780471703594
Neuf(s) Quantité : 14
Vendeur
Books_Universe
(Sugarland, TX, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : New. Brand New. US Edition Book. We do not ship to Military Addresses. Fast Shipping with Order Tracking. For Standard Shipping 7-8 business days & Expedite Shipping 4-6 business days, after shipping. N° de réf. du libraire 0471703591-RMX

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 43,96
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

3.

ACNielsen
Edité par Wiley (2014)
ISBN 10 : 0471703591 ISBN 13 : 9780471703594
Neuf(s) Couverture rigide Quantité : 1
Vendeur
Irish Booksellers
(Rumford, ME, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Wiley, 2014. Hardcover. État : New. book. N° de réf. du libraire 0471703591

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 43,97
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

4.

Acnielsen, John Karolefski, Al Heller
Edité par John Wiley and Sons Ltd, United States (2005)
ISBN 10 : 0471703591 ISBN 13 : 9780471703594
Neuf(s) Couverture rigide Edition originale Quantité : 10
Vendeur
The Book Depository US
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley and Sons Ltd, United States, 2005. Hardback. État : New. 1. Auflage. 231 x 160 mm. Language: English . Brand New Book. In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980 s forms the foundation of many companies approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from trip management to aisle management to customer management. Whether a new descriptor emerges to replace category management is yet to be seen. Even if that does happen, what won t change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to. N° de réf. du libraire AAH9780471703594

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 49,71
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

5.

Acnielsen, John Karolefski, Al Heller
Edité par John Wiley and Sons Ltd, United States (2005)
ISBN 10 : 0471703591 ISBN 13 : 9780471703594
Neuf(s) Couverture rigide Edition originale Quantité : 10
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley and Sons Ltd, United States, 2005. Hardback. État : New. 1. Auflage. 231 x 160 mm. Language: English . Brand New Book. In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980 s forms the foundation of many companies approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from trip management to aisle management to customer management. Whether a new descriptor emerges to replace category management is yet to be seen. Even if that does happen, what won t change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to. N° de réf. du libraire AAH9780471703594

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 49,75
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

6.

ACNielsen; Al Heller; John Karolefski
ISBN 10 : 0471703591 ISBN 13 : 9780471703594
Neuf(s) Couverture rigide Quantité : 1
Vendeur
AMAZINGBOOKDEALS
(IRVING, TX, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Hardcover. État : BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. N° de réf. du libraire 0471703591BNA

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 47,40
Autre devise

Ajouter au panier

Frais de port : EUR 3,70
Vers Etats-Unis
Destinations, frais et délais

7.

ACNielsen Company
Edité par John Wiley and Sons Ltd (2005)
ISBN 10 : 0471703591 ISBN 13 : 9780471703594
Neuf(s) Quantité : > 20
impression à la demande
Vendeur
PBShop
(Wood Dale, IL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre John Wiley and Sons Ltd, 2005. HRD. État : New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du libraire IP-9780471703594

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 49,60
Autre devise

Ajouter au panier

Frais de port : EUR 3,70
Vers Etats-Unis
Destinations, frais et délais

8.

ACNielsen
Edité par Wiley (2005)
ISBN 10 : 0471703591 ISBN 13 : 9780471703594
Neuf(s) Couverture rigide Quantité : 1
Vendeur
Ergodebooks
(RICHMOND, TX, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Wiley, 2005. Hardcover. État : New. 1. N° de réf. du libraire DADAX0471703591

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 49,65
Autre devise

Ajouter au panier

Frais de port : EUR 3,70
Vers Etats-Unis
Destinations, frais et délais

9.

ACNielsen
Edité par Wiley (2017)
ISBN 10 : 0471703591 ISBN 13 : 9780471703594
Neuf(s) Couverture rigide Quantité : 3
impression à la demande
Vendeur
Murray Media
(North Miami Beach, FL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Wiley, 2017. Hardcover. État : New. This item is printed on demand. N° de réf. du libraire P110471703591

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 52,55
Autre devise

Ajouter au panier

Frais de port : EUR 2,77
Vers Etats-Unis
Destinations, frais et délais

10.

Managing Categories Based on Consumer Needs by ACN
ISBN 10 : 0471703591 ISBN 13 : 9780471703594
Neuf(s) Quantité : 1
Vendeur
Castle Rock
(Pittsford, NY, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : Brand New. Book Condition: Brand New. N° de réf. du libraire 97804717035941.0

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 55,53
Autre devise

Ajouter au panier

Frais de port : EUR 3,70
Vers Etats-Unis
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre