Articles liés à Marketing Research
L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBN
Quatrième de couverture :
A MARKETING RESEARCH BOOK THAT STANDS OUT IN A CROWD!
Présentation de l'éditeur :
Like a red umbrella in a sea of blue, McDaniel and Gates stands out from all the other market research texts!
Why?
- It s written by a full time marketing researcher and the founder of the University of Texas at Arlington s MS in Marketing Research program two people completely wired to the research industry!
- It s loaded with real world examples, funny anecdotes, and more taken from the authors own experience this text comes alive like no other you ve used before!
- It puts you in the role of the manager who buys and uses market research you ll learn exactly how to use market research to make critical business decisions!
- The authors explain difficult quantitative concepts in a clear and accessible manner it demystifies the technical aspects of Market Research!
- The student version of SPSS 11,0 comes FREE with the text you can do Market Research the way current practitioners do!
- Also available in an optical package is Perseus WebResearcher, a professional web–based survey tool that allows you to create, implement, and manage surveys using only a Web browser.
Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands–on experience. Continued complete integration of the Internet and its effect on the field of market research.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurJohn Wiley & Sons Inc
- Date d'édition2005
- ISBN 10 0471730890
- ISBN 13 9780471730897
- ReliureRelié
- Numéro d'édition6
- Nombre de pages617
- Evaluation vendeur
(Aucun exemplaire disponible)
Chercher: Créez une demandeSi vous ne trouvez pas un livre sur AbeBooks, nous le rechercherons automatiquement pour vous parmi les livres quotidiennement ajoutés au catalogue.
Créez une demande