The Power of Persuasion: How We're Bought And Sold - Couverture souple

Levine, Robert

Couverture souple

ISBN 10 : 0471763179 ISBN 13 : 9780471763178

Editeur : John Wiley & Sons Inc, 2006

Synopsis

'An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other - and how and why they work (or don't)...The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of "Friends", you'll know where to turn' - Slashdot.org. 'If you're like most people, you think advertising and marketing work - just not on you. Robert Levine's "The Power of Persuasion" demonstrates how even the best-educated cynics among us can be victimized by sales pitches' - "The Globe and Mail". 'Levine puts [his] analysis in the service of his real mission - to arm the reader against manipulation' - "The Wall Street Journal".'This wonderful book will change the way you think and act in many realms of your life' - Philip Zimbardo former president, American Psychological Association.

A propos du livre

Biographie de l'auteur :

ROBERT LEVINE is Professor and former Chairperson of the Psychology Department at California State University, Fresno. He has published articles in Psychology Today, Discover, American Demographics, NY Times, Utne Reader and American Scientist. He has received awards for his teaching, research and writing, including being named the university′s "Outstanding Professor." Dr. Levine has been a Visiting Professor at Universidade Federal Fluminense in Niteroi, Brazil, at Sapporo Medical University in Japan, and at Stockholm University in Sweden. He serves on boards of professional organizations in the U.S. Germany and Taiwan.

Revue de presse :

'This valuable and nonacademic guide reveals the extent to which we are surrounded by persuasion, and how we can resist it' --Publishers Weekly.

'An interesting book... Levine puts his analysis in the service of his real mission - to arm the reader against manipulation.' --Wall Street Journal.

'If you're like most people, you think advertising and marketing work - just not on you. Robert Levine's Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches.' --The Globe and Mail

À propos de cette édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2006
• ISBN 10: 0471763179
• ISBN 13: 9780471763178
• Reliure: Broché
• Nombre de pages: 288