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George Ross, Donald Trump′s sidekick on "The Apprentice" (and his longtime real–estate lawyer), offers up a mini–biography of the Donald′s best "gets," detailing the negotiations behind Trump World Tower at United Nations, Mar–a–Lago, Trump Tower on Fifth Avenue and other illustrious acquisitions.
But even average Joes can take Trump′s strategies and apply them to their own real–estate investments, says Ross. Like Trump, Ross′ suggestions are bold: For example, be willing to overpay for a prime location (it will bring in affluent tenants), don′t let anyone else negotiate for you (Trump always negotiates face–to–face), and always try to add that distinctive Trump "sizzle" (like expensive touches in the lobby of your building).
The behind–the–scenes gossip is even better than Ross′ advice.
For instance, when Trump bought Mar–a–Largo, he purchased all the antique furniture in the estate. Trump promptly sold all the furniture, made more money than he paid for the estate, and then replicated each piece of the original furnishings for the club.
Geared toward the ambitious investor, "Trump Strategies" is an inspiring read for anyone hoping to be the next Donald. (The New York Post, March 19, 2005)
"...inspiring read for anyone hoping to be the next Donald." (The New York Post, March 19, 2005)
How to invest in real estate like
DONALD TRUMP
Donald Trump is the world′s most famous real estate billionaire.
Now, George Ross, Trump′s closest advisor for twenty–five years (and co–star of The Apprentice), reveals the core real estate investing strategies that made Trump so successful. More important, Ross shows how the average real estate investor can use the same creative techniques to dramatically boost profits even on a fixer–upper or a single–family house.
Drawing on his unique insider perspective, Ross explains Trump′s strategies for:
Combining "location" with "innovation"
Adding "sizzle" and glamour to any building without wasting money
Making buyers and tenants eager to pay higher–than–market prices
Financing deals, marketing real estate, and managing properties
Plus, tips from Ross on how to apply the same negotiation techniques he uses to close Trump′s biggest deals
Trump Strategies for Real Estate presents an in–depth look at the creative thinking that took Trump to the top. Whether you′re an experienced real estate investor or a novice, you′ll make more money on your investment if you use the proven strategies of a real estate billionaire.
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