Modern Logistics Management: Integrating Marketing, Manufacturing, and Physical Distribution - Couverture rigide

Magee, John Francis; Capacino, William F.; Rosenfield, Donald B.

 
9780471812616: Modern Logistics Management: Integrating Marketing, Manufacturing, and Physical Distribution

Synopsis

This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi--location inventory planning, to international logistics issues and future directions. Includes case studies.

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Présentation de l'éditeur

This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi–location inventory planning, to international logistics issues and future directions. Includes case studies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.