The Advertising Concept Book: Think Now, Design Later. Pete Barry

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9780500516232: The Advertising Concept Book: Think Now, Design Later. Pete Barry

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. "Invaluable". ("Creative Review"). "Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job." (Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College.).

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Synopsis :

A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others.

Revue de presse :

The book supports our school's philosophy: have a great concept before you run to the computer. --Maria Scileppi, Associate Director, Chicago Portfolio School

`If this book could stand in front of a class and talk, I'd be out of a job' --Tony Cullingham, Course Director, The Watford Creative Advertising Course, UK

'Invaluable advice' --Creative Review magazine, August 2008

`A terrific guide' --Paul Belford, Former Joint Creative Director, Abbott Mead Vickers BBDO (for Varoom magazine, Issue 8, 2008)

'Sound advice for advertising creatives' --Communication Arts magazine, July 2008

'If you are wondering why you haven't won any awards, buy this book and you might find out why'
--The Designer's Review of Books, April 2009 --This text refers to an out of print or unavailable edition of this title.

Newly revised and updated, The Advertising Concept Book tells you everything you need to know about advertising. --New Design

`If this book could stand in front of a class and talk, I'd be out of a job' --Tony Cullingham, Course Director, The Watford Creative Advertising Course, UK

'Invaluable advice' --Creative Review magazine, August 2008

`A terrific guide' --Paul Belford, Former Joint Creative Director, Abbott Mead Vickers BBDO (for Varoom magazine, Issue 8, 2008)

'Sound advice for advertising creatives' --Communication Arts magazine, July 2008

'If you are wondering why you haven't won any awards, buy this book and you might find out why'
--The Designer's Review of Books, April 2009 --This text refers to an out of print or unavailable edition of this title.

Tells you everything you need to know about advertising. --New Design

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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1.

Pete Barry
ISBN 10 : 0500516235 ISBN 13 : 9780500516232
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Description du livre 2012. État : New. 2nd. 210mm x 246mm x 37mm. How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you wan.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 296 pages. 1.420. N° de réf. du libraire 9780500516232

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ISBN 10 : 0500516235 ISBN 13 : 9780500516232
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Description du livre Trundesundamp;H UK Originated, 2012. Hardback. État : New. 1. 20.8 x 24.8 cm. A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others. Hardback. N° de réf. du libraire MM-46002558

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Pete Barry
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Description du livre 2012. État : New. 2nd. 210mm x 246mm x 37mm. How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, an.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 296 pages. 1.420. N° de réf. du libraire 9780500516232

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Description du livre Thames & Hudson, 2012. Hardcover. État : New. N° de réf. du libraire P110500516235

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Barry, Pete
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Description du livre Thames & Hudson, 2012. Hardcover. État : New. book. N° de réf. du libraire 500516235

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