Seducing the French: The Dilemma of Americanization

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9780520206984: Seducing the French: The Dilemma of Americanization

When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries.

The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable.

Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon.

Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French—and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

From the Back Cover :

'Great Britain is an island, France the cape of a continent, America another world, ' Charles de Gaulle once observed. The nation's most celebrated modern statesman aptly voiced the common Gallic opinion that America was more than different. It was something new and momentous, but not necessarily admirable.

About the Author :

Richard F. Kuisel is Professor of History at the State University of New York, Stonybrook and the author of Capitalism and the State in Modern France (1981).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Kuisel, Richard F.
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Richard F. Kuisel
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ISBN 10 : 0520206983 ISBN 13 : 9780520206984
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Description du livre University of California Press, United States, 1997. Paperback. État : New. Reissue. Language: English . Brand New Book. When Coca-Cola was introduced in France in the late 1940s, the country s most prestigious newspaper warned that Coke threatened France s cultural landscape. This is one of the examples cited in Richard Kuisel s engaging exploration of France s response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard Frenchness . What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle s efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel s lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French - and about Americans. As Euro Disney welcomes travelers to its Parisian fantasy land, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel s book is especially relevant. N° de réf. du libraire AAH9780520206984

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Kuisel, Richard F.
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Description du livre Ewing, New Jersey, U.S.A.: Univ of California Pr, 1997. Soft cover. État : New. 2035 Language: eng Language: eng Language: eng Language: eng Language: eng Language: eng. N° de réf. du libraire 5A119

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Richard F. Kuisel
Edité par University of California Press, United States (1997)
ISBN 10 : 0520206983 ISBN 13 : 9780520206984
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Description du livre University of California Press, United States, 1997. Paperback. État : New. Reissue. Language: English . Brand New Book. When Coca-Cola was introduced in France in the late 1940s, the country s most prestigious newspaper warned that Coke threatened France s cultural landscape. This is one of the examples cited in Richard Kuisel s engaging exploration of France s response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard Frenchness . What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle s efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel s lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French - and about Americans. As Euro Disney welcomes travelers to its Parisian fantasy land, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel s book is especially relevant. N° de réf. du libraire AAH9780520206984

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Richard F. Kuisel
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Richard Kuisel
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Description du livre University of California Press. Paperback. État : new. BRAND NEW, Seducing the French: The Dilemma of Americanization, Richard F. Kuisel, When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard 'Frenchness'. What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French - and about Americans. As Euro Disney welcomes travelers to its Parisian fantasy land, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant. N° de réf. du libraire B9780520206984

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Richard F. Kuisel
Edité par University of California Press
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Description du livre University of California Press. Paperback. État : New. Paperback. 293 pages. When Coca-Cola was introduced in France in the late 1940s, the countrys most prestigious newspaper warned that Coke threatened Frances cultural landscape. This is one of the examples cited in Richard Kuisels engaging exploration of Frances response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard Frenchness. What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulles efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisels lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French--and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisels book is especially relevant. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. N° de réf. du libraire 9780520206984

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