Seducing the French - The Dilemma of Americanization (Paper)

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9780520206984: Seducing the French - The Dilemma of Americanization (Paper)

Book by Kuisel Richard F

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1.

Kuisel, Richard F.
Edité par Ewing, New Jersey, U.S.A.: Univ of California Pr (1997)
ISBN 10 : 0520206983 ISBN 13 : 9780520206984
Neuf(s) Soft cover Quantité : 1
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Mima Mia Books
(Boston, MA, Etats-Unis)
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Description du livre Ewing, New Jersey, U.S.A.: Univ of California Pr, 1997. Soft cover. État : New. 2035 Language: eng Language: eng Language: eng Language: eng Language: eng. N° de réf. du libraire 5A119

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2.

Richard F. Kuisel
Edité par University of California Press, United States (1997)
ISBN 10 : 0520206983 ISBN 13 : 9780520206984
Neuf(s) Paperback Quantité : 1
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The Book Depository US
(London, Royaume-Uni)
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Description du livre University of California Press, United States, 1997. Paperback. État : New. Reissue. 226 x 154 mm. Language: English . Brand New Book. When Coca-Cola was introduced in France in the late 1940s, the country s most prestigious newspaper warned that Coke threatened France s cultural landscape. This is one of the examples cited in Richard Kuisel s engaging exploration of France s response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard Frenchness . What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle s efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel s lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French - and about Americans. As Euro Disney welcomes travelers to its Parisian fantasy land, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel s book is especially relevant. N° de réf. du libraire AAH9780520206984

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3.

Richard F. Kuisel
Edité par University of California Press, United States (1997)
ISBN 10 : 0520206983 ISBN 13 : 9780520206984
Neuf(s) Paperback Quantité : 1
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
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Description du livre University of California Press, United States, 1997. Paperback. État : New. Reissue. 226 x 154 mm. Language: English . Brand New Book. When Coca-Cola was introduced in France in the late 1940s, the country s most prestigious newspaper warned that Coke threatened France s cultural landscape. This is one of the examples cited in Richard Kuisel s engaging exploration of France s response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard Frenchness . What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle s efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel s lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French - and about Americans. As Euro Disney welcomes travelers to its Parisian fantasy land, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel s book is especially relevant. N° de réf. du libraire AAH9780520206984

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4.

Kuisel, Richard F.
Edité par University of California Press (1997)
ISBN 10 : 0520206983 ISBN 13 : 9780520206984
Neuf(s) Paperback Quantité : 1
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Irish Booksellers
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Description du livre University of California Press, 1997. Paperback. État : New. book. N° de réf. du libraire 0520206983

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5.

Richard Kuisel
Edité par University of California Press (1997)
ISBN 10 : 0520206983 ISBN 13 : 9780520206984
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Books2Anywhere
(Fairford, GLOS, Royaume-Uni)
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Description du livre University of California Press, 1997. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire WF-9780520206984

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6.

Kuisel, Richard F.
ISBN 10 : 0520206983 ISBN 13 : 9780520206984
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Paperbackshop-US
(Wood Dale, IL, Etats-Unis)
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Description du livre 1997. PAP. État : New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. N° de réf. du libraire KB-9780520206984

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7.

Richard F. Kuisel
Edité par University of California Press
ISBN 10 : 0520206983 ISBN 13 : 9780520206984
Neuf(s) Paperback Quantité : 5
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THE SAINT BOOKSTORE
(Southport, Royaume-Uni)
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Description du livre University of California Press. Paperback. État : new. BRAND NEW, Seducing the French: The Dilemma of Americanization, Richard F. Kuisel, When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard 'Frenchness'. What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French - and about Americans. As Euro Disney welcomes travelers to its Parisian fantasy land, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant. N° de réf. du libraire B9780520206984

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8.

Kuisel, Richard F.
ISBN 10 : 0520206983 ISBN 13 : 9780520206984
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PBShop
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Description du livre 1997. PAP. État : New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. N° de réf. du libraire IB-9780520206984

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9.

Richard F. Kuisel
Edité par University of California Press (1997)
ISBN 10 : 0520206983 ISBN 13 : 9780520206984
Neuf(s) Paperback Quantité : 1
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Ergodebooks
(RICHMOND, TX, Etats-Unis)
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Description du livre University of California Press, 1997. Paperback. État : New. N° de réf. du libraire DADAX0520206983

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10.

Richard F. Kuisel
Edité par University of California Press 1997-01-27, Berkerley (1997)
ISBN 10 : 0520206983 ISBN 13 : 9780520206984
Neuf(s) paperback Quantité : 1
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Blackwell's
(Oxford, OX, Royaume-Uni)
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Description du livre University of California Press 1997-01-27, Berkerley, 1997. paperback. État : New. N° de réf. du libraire 9780520206984

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