Influencer Creep: How Optimization, Authenticity and Self-branding Transform Creative Culture - Couverture rigide

Bishop, Sophie

Couverture rigide

ISBN 10 : 0520402715 ISBN 13 : 9780520402713

Editeur : University of California Press, 2025

Synopsis

A look at how the rise of influencer culture has changed creative work

A sculptor works while wearing a GoPro camera to capture Instagram content. A painter decides whether to make pieces that she won't be able to share on Instagram, after her account was blocked for sharing "sexualized" content. An artist finds that her portraits of light-skinned women get an algorithmic boost over those featuring dark-skinned models. These creative workers are now using the content-generation skills and promotional strategies pioneered by influencers to compete for visibility online.

Influencer Creep explores what happens when creative workers must go beyond their work to build a comprehensive online presence. Creator studies expert Sophie Bishop delineates how the tactics of professional influencers affect the ways creative workers navigate social media platforms. They must optimize their content to win the favor of opaque algorithms they do not control. They must engage in relentless self-branding, creating a compelling, consistent, and platform-ready image. And that image, in spite of being carefully manufactured, must be perceived as authentic.

Taking seriously the motivations that drive more and more people into the contest for online visibility, Influencer Creep documents a creative workforce nervously conforming to the monopoly power of social media platforms--and occasionally resisting it.

A propos du livre

À propos de l?auteur

Sophie Bishop is Associate Professor in Media and Communication at the University of Leeds and former Specialist Advisor to the UK Department of Digital, Culture, Media and Sport. She is a contributor to the Financial Times, the BBC, The Atlantic, and other outlets.

Détails de l'édition

• Éditeur: University of California Press
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 0520402715
• ISBN 13: 9780520402713
• Reliure: Relié
• Nombre de pages: 280
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible