Risk Communication: A Mental Models Approach - Couverture rigide

Morgan, M. Granger; Fischhoff, Baruch; Bostrom, Ann; Atman, Cynthia J.

Couverture rigide

ISBN 10 : 0521802237 ISBN 13 : 9780521802239

Editeur : Cambridge University Press, 2001

Synopsis

Book by Morgan M Granger Fischhoff Baruch Bostrom Ann Atma

A propos du livre

Présentation de l'éditeur :

People today must make decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides a systematic approach for risk communicators and technical experts, hoping to serve the public by providing information about risks. The procedure uses approaches from risk and decision analysis to identify the most relevant information; it uses approaches from psychology and communication theory to ensure that it is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics.

Revue de presse :

'The authors' idea of expert models of risk ... is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important and unique contribution in the field of risk communication and for that reason alone the book should be on the reading list of everyone doing research in that area.' International Journal of Public Opinion Research

À propos de cette édition

• Éditeur: Cambridge University Press
• Date d'édition: 2001
• ISBN 10: 0521802237
• ISBN 13: 9780521802239
• Reliure: Relié
• Nombre de pages: 366