This is the only text to offer substantial coverage of issues specific to all forms of ual communication. It helps students yze ual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on ual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, teleion, video, and interactive media) and the very ible role they play in our lives.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.