Copywriting For The Electronic Media With Infotrac: A Practical Guide - Couverture souple

Meeske, Milan D.

 
9780534629144: Copywriting For The Electronic Media With Infotrac: A Practical Guide

Synopsis

Helps readers learn how to write effective copy for all types of electronic media, with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice.

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