Global Business, International Edition - Couverture souple

Peng, Mike

Couverture souple

ISBN 10 : 0538475536 ISBN 13 : 9780538475532

Editeur : South-Western College Publishing, 2010

Synopsis

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A propos du livre

Présentation de l'éditeur :

Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E, International Edition. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS, International Edition is the first truly global global business book to answer the big question, ""What determines the success and failure of firms around the globe?"" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of the 2008-2009 global economic crisis. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL BUSINESS, 2E, International Edition's comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape.

À propos de cette édition

• Éditeur: South-Western College Publishing
• Date d'édition: 2010
• ISBN 10: 0538475536
• ISBN 13: 9780538475532
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 656