"Retailing" concentrates on the fundamental information that every entry-level employee in the industry should know. The text aims to provide students with the basic understanding necessary to succeed in retailing, kindle in students an excitement about the dynamic nature of retailing and promote a respect for the career opportunities retailing offers. This book should be of interest to retail employees as well as college students in retail studies.
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Patrick M. Dunne, who recently retired from the Rawls School of Business at Texas Tech University, received his Ph.D. in marketing from Michigan State University and his B.S. from Xavier University. In more than 40 years of university teaching, Dr. Dunne taught a wide variety of marketing and distribution courses at both the undergraduate and graduate levels. In addition to his tenure at Texas Tech, Dr. Dunne has taught at Michigan State University, Drake University, and the University of Oklahoma, and he has been honored throughout his career with several university teaching awards. His research has been published in many of the leading marketing and retailing journals, and he has authored more than 20 books, many of them with RETAILING, Seventh Edition, co-author Robert F. Lusch. Dr. Dunne's books have been printed in seven languages. Dr. Dunne has served as Vice President of both the Publications and Association Developmental Divisions of the American Marketing Association, and he has been an active consultant to retailers ranging from supermarkets to shopping malls.
Robert F. Lusch holds a Ph.D. from the University of Wisconsin-Madison. He is the James and Pamela Muzzy Chair in Entrepreneurship and Executive Director of the McGuire Center for Entrepreneurship in the Eller College of Management at the University of Arizona. Previously he served as Dean of the M.J. Neeley School of Business at Texas Christian University and Dean of the Michael F. Price College of Business at the University of Oklahoma. Professor Lusch is a previous editor of the Journal of Marketing, which is the oldest scholarly journal in marketing and the most cited. He has also served as Chairperson of the American Marketing Association, which is the largest professional association of marketing practitioners and educators. Currently he serves as AMA Vice President Publications. He is a two-time recipient of the AMA/Maynard Award for Theoretical Contributions to Marketing, and also is the recipient of the Academy of Marketing Science Outstanding Marketing Educator Award, AMA/Sheth Foundation Award for Long-Term Contributions to Marketing Thought, and the Lybrands Medal in Accounting. An author of over 150 publications his articles over the last five years have appeared in Marketing Science, Journal of Marketing, Journal of Operations Management, Journal of Retailing, IEEE-Intelligent Systems, IBM Systems Journal, Journal of the Academy of Marketing Science, Organizational Dynamics and others.
David A. Griffith, an associate professor at the University of Hawaii, received his Ph.D. in business administration/marketing with a concentration on international business and his M.B.A. in general management from Kent State University. He received his B.S. in business administration/finance from the University of Akron. His expertise is in the area of global marketing and electronic retailing. Professor Griffith has authored numerous academic and professional publications. Currently, Professor Griffith is on the Board of Directors of the American Marketing Association Global Marketing Special Interest Group. He has over ten years of consulting experience, has conducted numerous executive development seminars, is a contributing developmental professional to on-line executive development programs in the area of electronic commerce, and is involved in the strategy and planning of a number of on-line firms.
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Description du livre État : New. Gift Quality Book in Excellent Condition. N° de réf. du libraire 36S9FP000FTL
Description du livre South-Western, 1991. Hardcover. État : New. N° de réf. du libraire DADAX0538814438