Imagine: How Creativity Works - Couverture rigide

Lehrer, Jonah

3,95

48�919 �valuations de Goodreads

9780547386072: Imagine: How Creativity Works

Couverture rigide

ISBN 10 : 0547386079 ISBN 13 : 9780547386072

Editeur : Houghton Mifflin Harcourt, 2012

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Pr�sentation de l'�diteur :

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?

From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.

Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.

You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.

Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.

http://www.jonahlehrer.com/

Revue de presse :

Praise for How We Decide:

"Lehrer is a delight to read, and this is a fascinating book ... that will help everyone better understand themselves and their decision-making." —Publishers Weekly
"Substantive and elegantly written." —Los Angeles Times
"[Lehrer] is expert at both storytelling and hard science. How We Decide is always fascinating." —Washington Post
"Entertaining, insightful ... Lehrer's exhaustively researched and skillfully crafted book will appeal to anyone who wants to improve their decision-making skills." —Boston Globe
Praise for Proust Was a Neuroscientist:

"Pleasingly fluent . . . [introduces] art to scientists and science to artists. Solid science journalism with an essayist's flair." — Kirkus Reviews

"Entertaining and enlightening." — New York Magazine

"Precocious and engaging . . . Lehrer is smart, and there are some fun moments in these pages." —The New York Times Book Review

"His book marks the arrival of an important new thinker . . . wise and fresh." —The Los Angeles Times

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