McDonald's: Behind the Arches - Couverture souple

Love, John F.

Couverture souple

ISBN 10 : 0553172468 ISBN 13 : 9780553172461

Editeur : Bantam Books (Transworld Publishers a division of the Random House Group), 1988

A propos du livre

Présentation de l'éditeur :

Perfect for fans of The Founder, this is the real-life story of the world’s premier entrepreneurial success.

The growth of McDonald’s worldwide continues to astonish. In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.

McDonald’s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald’s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald’s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.

Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

Présentation de l'éditeur :

McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

À propos de cette édition

• Éditeur: Bantam Books (Transworld Publishers a division of the Random House Group)
• Date d'édition: 1988
• ISBN 10: 0553172468
• ISBN 13: 9780553172461
• Reliure: Broché
• Nombre de pages: 480