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Description du livre Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002689200
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Description du livre Paperback. Etat : Good. 352 pages. Cover wornThe Big Moo: Stop Trying To Be Perfect A nd Start Being Remarkable Thirty-Three Of The World'S Best Busine ss Minds Tackle One Urgent Question: What Does It Really Take To Make Your Organisation Remarkable? Seth Godin'S Purple Cow Taught Us That In Order For Businesses To Achieve Real Success, They Ne eded To Stop Being A Brown Cow, Dare To Be Purple And Ensure They Stood Out From The Crowd. But In A World Of Really Good Companie s, Sometimes You Need More Than A Purple Cow - You Need A Big Moo . We All Know That Being Remarkable Means Taking Risks, Challengi ng Mind Sets And Using A Great Deal Of Innovation And Imagination . It'S Not The Easy Path But It'S The Best Way For Companies To R eally Grow. In The Big Moo , A Team Of Best-Selling Authors And B usiness Superstars Such As Malcolm Gladwell, Tom Peters And Jacki e Huba Reveal Their Secrets For Creating Sustained Remarkability. Their Essays Are Provocative, Inspiring And Their Message Is Cle ar: Don'T Be Afraid To Be Different; It'S Time To Make Yourself H eard. ----------------------------------------------------------- --------------------- Purple Cow: Transform Your Business By Bein g Remarkable You'Re Either A Purple Cow Or You'Re Not. You'Re Eit her Remarkable Or Invisible. Make Your Choice. What Do Apple, Sta rbucks, Dyson And Pret A Manger Have In Common? How Do They Achie ve Spectacular Growth, Leaving Behind Former Tried-And-True Brand s To Gasp Their Last? The Old Checklist Of P'S Used By Marketers - Pricing, Promotion, Publicity - Aren'T Working Anymore. The Gol den Age Of Advertising Is Over. It'S Time To Add A New P - The Pu rple Cow. Purple Cow Describes Something Phenomenal, Something Co unterintuitive And Exciting And Flat-Out Unbelievable. In His New Bestseller, Seth Godin Urges You To Put A Purple Cow Into Everyt hing You Build, And Everything You Do, To Create Something Truly Noticeable. It'S A Manifesto For Anyone Who Wants To Help Create Products And Services That Are Worth Marketing In The First Place . 0 10 0 Select, 0 Select, 0 3 3 3 1 9780141036458 Null 99999 70 31 The Bad Girl 0571239331 495.00 7 Royal 0571239331.Jpg 05712393 31_B.Jpg 2 28 0 0 0 Null Null Indian 352 0 1900-01-01 00:00:00.00 0 0 1900-01-01 00:00:00.000 0 0 The Brilliant New Novel From One Of Latin America'S Greatest Writers. 'A Splendid, Suspenseful And Irresistible Novel. . . Vargas Llosa Is A Master' New York Times 12.99 2008-01-01 00:00:00.000 7 A Gripping And Poignant New Nove l From One Of Latin America S Greatest Writers. Ricardo Somocurci o Is In Love With A Bad Girl. He Loves Her As A Teenager Known As 'Lily' In Lima In 1950, When She Arrives One Summer Out Of The B lue, Claiming To Be From Chile But Vanishing The Moment Her Claim Is Exposed As Fiction. He Loves Her Next In Paris, Where She App ears As The Enchanting 'Comrade Arlette', An Activist En Route To Cuba, And Becomes His Lover, Albeit An Icy, Remote One, Who Deni es Knowing Anything About The Lily Of Years Gone By. Whoever The Bad Girl Turns Up As - Whether It'S Madam Robert Arnoux, The Wife Of A High-Ranking Unesco Official, Or Kuriko, The Mistress Of A Sinister Japanese Businessman - And However Poorly She Treats Him , Ricardo Is Doomed To Worship Her. Gifted Liar And Irresistible, Maddening Muse - Does Ricardo Ever Know Who She Really Is? The A nswer Is As Unclear As What Has Become Of Ricardo Himself, A Life long Expatriate Shadowed By The Sense That He Is Only Ever Drifti ng. In Mario Vargos Llosa'S Beguiling New Novel, The Strange Bedf ellows Of Good And Bad Turn Out Not To Be What They Appear. N° de réf. du vendeur 2925o