Marketing - Couverture rigide

Hill, Elizabeth; O'Sulivan, Terry

Couverture rigide

ISBN 10 : 0582262550 ISBN 13 : 9780582262553

Editeur : Longman, 1996

Synopsis

Book by ELIZABETH HILL TERRY OSULIVAN

A propos du livre

Présentation de l'éditeur :

Marketing integrates worked examples, exercises and theory to introduce readers to the fundamental principles of the subject. It covers a wide range of marketing techniques and practices in a logical sequence that will enable the reader to gradually build up a knowledge of theories and practices involved in attracting and maintaining profitable customer bases. Throughout the book the authors make frequent reference to well known brand names to emphasise the relevance and importance of marketing in all our lives. Serious academic analysis is combined with a sense of humour and an accessible writing style.

Assuming no prior knowledge of the subject, this text is an ideal introduction for all undergraduates & students taking courses in Business and Management Studies. The interactive style and extensive provision of self-study questions and activities means that the text is also well suited for students on distance learning courses.

À propos de cette édition

• Éditeur: Longman
• Date d'édition: 1996
• ISBN 10: 0582262550
• ISBN 13: 9780582262553
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 432