Multi Pack: Corporate Strategy 3/e & Services Marketing European Perspectives 1/e - Couverture souple

Lynch, Richard; Lovelock, Chris; Lewis, Barbara; Vandermerwe, Sandra

Couverture souple

ISBN 10 : 0582849888 ISBN 13 : 9780582849884

Editeur : Pearson Education Limited, 2003

A propos du livre

Quatrième de couverture :

Lynch, Corporate Strategy: Third Edition

This revised and fully-updated edition continues to present a comprehensive, well-structured and critical treatment of strategic management for both the private and public sectors. It explores both the rational and the creative approaches that will enable students and practising managers to develop successful strategies.

New features for this edition

• More compact design, yet all the main elements preserved
• All cases updated with many that are totally new
• Revised treatment of the dynamics of competitive advantage and the �??dot.com�?? bubble, customer-driven strategy, resource-based strategy, the development of mission and objectives and new approaches to knowledge, innovation and learning
• Chapters 4 (Competitive Advantage), 5 (Customer-Driven Strategy), 6 (Competitive Resources), 12 (Mission and Objectives) are substantially revised
• New and popular examples to engage reader interest and develop greater understanding of this complex and multi-faceted topic

Classic features

• Greater critical coverage of all the main strategy concepts than many other texts, including topics grounded in organisational behaviour as well as economics
• Balanced, in-depth exploration of both the rational and the creative approaches to strategy development that remains unique in strategy texts
• Boxed summaries of �??key strategic principles�?? and practical checklists to encapsulate and enhance the learning experience
• Focussed cases designed to explore strategy concepts in depth, yet grouped to provide a broader, sector-wide perspective in many cases
• Extensive international coverage in terms of both theory and practical examples
• Exploration of strategy contributions from the marketing, human resource, finance and operations (production) functions - unique in strategy texts
• Excellent teaching support package that includes an interactive website with separate sections for students and lecturers, powerpoint slides and updated case material and a printed Lecturers�?? Guide with summary answers to case questions, briefing notes on academic content and outline lesson plans for different student courses

Corporate Strategy is suitable for both undergraduate and MBA students on basic strategy courses

Richard Lynch is Professor of Strategic Management at Middlesex University Business School. He has run his own management consultancy company and has over 25 years experience in industry.

Présentation de l'éditeur :

This Multi Pack consists of Corporate Strategy, Third Edition, by Richard Lynch (0273658549) and Services Marketing European Perspectives by Chris Lovelock et al. (013095991X).

In the fast moving area of strategy, these textbooks provide the most comprehensive treatment of both rational and creative approaches to each subject.
   With a teaching package that includes a lecturer�??s manual, powerpoints, extra long cases, and an interactive website, this Multi Pack offers both the lecturer and student  a flexible and exciting learning resource. 

À propos de cette édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2003
• ISBN 10: 0582849888
• ISBN 13: 9780582849884
• Reliure: Broché