Mad Women - Couverture souple

Maas, Jane

Couverture souple

ISBN 10 : 0593069994 ISBN 13 : 9780593069998

Editeur : Bantam Press, 2012

Synopsis

Did people really have sex in the office? Did they actually drink martinis at 11am? And what was it really like for women working on Madison Avenue in the 1960s? Jane Maas, a successful copywriter for a New York ad agency in the 60s and 70s, answers all these questions and more in this tell-all account of life with the real Mad Men. Based on her own experiences, she tells of the junior account man whose wife nearly left him when she found the copy of "Screw" magazine he'd used to find 'entertainment' for a client. Then there is the Ogilvy and Mather agency's legendary annual sex-and-booze filled Boat Ride, from which it was said no virgin ever returned intact. And the advertising agency that banned doors on offices - all because of what went on behind them. Wickedly funny and full of fascinating inside information, "Mad Women" also deals with the tougher issues of the era, such as equal pay, jaw-dropping sexism, and the difficult choices women had to make between motherhood and a career. This immensely entertaining memoir is a must-read for fans of the show, and for anyone who enjoys a scintillating tale.

A propos du livre

Revue de presse :

"You don't have to identify with Peggy Olson on Mad Men - or even know who she is - to appreciate Jane Maas's Mad Women... [a] breezy and salty memoir" (The New York Times)

"How authentic is Peggy Olson, the young secretary-turned-copywriter on Mad Men? Very real, judging from the fun memoir Mad Women by Jane Maas, a real-life Olson... Mad Women isn't a straightforward memoir of companion book to the show. It's more a witty, impressionistic whirl through 1960s Manhattan... Fans of the show will see echoes of the fictional Sterling Cooper ad men in Maas' real-life colleagues. Maas is a great storyteller, and Mad Women stands enough on its own that even those who have never seen the TV show can enjoy the book... Mad Men creator Matthew Weiner could probably find a few good plots in the changes that Maas notes have so far escaped Sterling Cooper" (Hollywood Reporter)

"Breezy and engaging [though]... the chief value of Mad Women is the witness it bears for younger women about the snobbery and sexism their mothers and grandmothers endured as the price of entry into mid-century American professional life" (The Boston Globe)

"A bracing and consistently engaging look at the realities behind the fetishized nostalgia of Mad Men. Funny and informative, with the kick of a dry martini" (Observer)

"Sex, money, liquor... and inspiration. All the ingredients of Mad Men are present in Jane Maas's account of her career in 1960s Manhatten" (Observer)

Biographie de l'auteur :

JANE MAAS began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the "I Love New York" campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into seventeen languages.

À propos de cette édition

• Éditeur: Bantam Press
• Date d'édition: 2012
• ISBN 10: 0593069994
• ISBN 13: 9780593069998
• Reliure: Broché
• Nombre de pages: 240