Business Success Today provides the reader with real-life examples of how a number of small businesses are succeeding in the current global economy. These range from home-based businesses to restaurants to larger global operations. The book shows a number of ways of significantly improving the odds of developing a profitable business. The stories behind these business ventures are fun to read, while providing the keys to success of many different kinds of businesses.
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Winslow "Bud" Johnson is the author of the book Powerhouse Marketing Plans, 14 Outstanding Real-Life Plans and What You Can Learn form Them to Supercharge Your Own Campaigns (AMACOM 2004). He is also President of the Stamford Marketing Group, a global consulting firm providing market intelligence services to clients around the world. Mr. Johnson lives in Stamford, Connecticut and in Naples, Florida.Critique :
"We go back to our business plan each month to make sure we are still on track. In retrospect we could have saved a lot of anguish and a lot of money if we would have started with a formal business plan 18 years ago." --Lee Milazzo, Owner, Samuel Owen Gallery
"I believe whether you are operating a Dunkin' Donuts, a plumbing shop or a martial arts studio, you as an owner/operator need to be there. Just hiring employees to run a retail operation will result in a far less successful business." --Mikael Meyer, President, Steve DeMasco's Shaolin Studios
"I believe that the competitive edge of Mitchells Family of Stores is that we really care about our customers. It is as simple (or difficult) as that. The centerpiece of our marketing strategy is to shower our customers with attention." --Jack Mitchell, Chairman and CEO, Mitchells Family of Stores
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