Articles liés à Marketing Concepts and Strategies.: 5th Edition
Synopsis
Throughout the 1980's Bill Pride and OC Ferrell's text led the way in the USA, with full colour design and cutting edge supplements for tutors. In the UK and Europe, tutors mainly used Kotler's or McCarthy's books. In 1991 Warwick-based Sally Dibb and Lyndon Simkin joined forces with Bill Pride and O.C. Ferrell to produce the first European edition of "Marketing: Concepts and Strategies". This trail-blazing Euro-text proved hugely popular with tutors and students, prompting rival publishers to sponsor a host of poor imitations. Each new edition of "Marketing: Concepts and Strategies" is a full re-write, never a minor revision. The best and most popular features from the previous edition are retained, while peer suggestions coupled with Sally and Lyndon's experience at Warwick Business School lead to a topical and insightful set of additions and improvements. In this way, existing tutors find there is convenient synergy between their course structures and the revised content, while students benefit from coverage of the leading-edge concepts and thinking in the discipline. A significant change for the 5th edition has been the incorporation of practitioners' views about the role of marketing, from leading exponents in Calor, Fujitsu and Tilda, to name only some. Just as truly effective marketing for practitioners require the word "strategic" placing in front of "marketing", this addition of "Marketing: Concepts and Strategies" has put greater emphasis on the process and associated concepts of strategic marketing. As a result, this edition is genuinely applicable to undergraduates, MBAs or college students studying for professional exams. Recommended by The Chartered Institute of Marketing.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
- ÉditeurHoughton Mifflin
- Date d'édition2005
- ISBN 10 061853203X
- ISBN 13 9780618532032
- ReliureBroché
- Langueanglais
- Numéro d'édition5
- Nombre de pages896
- Coordonnées du fabricantnon disponible
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Marketing: Concepts and Strategies
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Marketing: Concepts and Strategies
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Marketing: Concepts and Strategies, European Edition
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Marketing: Concepts and Strategies
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Marketing Concepts and Strategies
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ISBN 13 : 9780618532032
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Marketing: Concepts and Strategies
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ISBN 13 : 9780618532032
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Marketing: Concepts and Strategies
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Houghton Mifflin, 2006
ISBN 10 : 061853203X
ISBN 13 : 9780618532032
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Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Marketing: Concepts and Strategies
Edité par
Houghton Mifflin, 2006
ISBN 10 : 061853203X
ISBN 13 : 9780618532032
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Marketing: Concepts and Strategies
Edité par
Houghton Mifflin, 2006
ISBN 10 : 061853203X
ISBN 13 : 9780618532032
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780618532032. N° de réf. du vendeur 8489575
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Marketing : Concepts and Strategies, European Edition: 5th Edition
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