Digital Disruption and Transformation: Lessons from History - Couverture souple

Van Wyk, Simon; Welling, Ray

Couverture souple

ISBN 10 : 0648271102 ISBN 13 : 9780648271109

Editeur : various Australia publishers, 2018

Synopsis

They say a year on the Internet is like a dog year--

seven years to every one as the pace of change has disrupted and transformed nearly every aspect of our lives from commerce to entertainment to what we do when waiting for a bus.

However, throughout these massive changes, a few fundamental principles of business have continued to apply for organisations that want to succeed in the 21st century. Join two digital pioneers as they travel through the growing pains of the digital world and develop a roadmap for thriving in the age of disruption.

A propos du livre

À propos des auteurs

Simon van Wyk is an Australian digital pioneer, serving as the managing director of HotHouse Interactive for more than 20 years after it was founded in 1994. At HotHouse Simon developed some of Australia's first corporate websites and performed web consulting, strategy and development for Australia's top corporations and government entities, including Toyota, Telstra, Optus, Coca Cola, McDonald's, Vodafone, Philips, E*Trade, Australian Business Online, Austrade, NSW Office of Information Technology, Parenting NSW, HCF, Vertical Markets, Aventis Pharma and Deloittes. A regular contributor to publications including B&T, Marketing, marketing & e-business, internet.com Australia and The Sydney Morning Herald, he is a sought-after speaker at conferences in Australia and overseas, refreshing in his frank statements about both online and traditional business. Simon is currently the managing director of the digital strategy consultancy Blue Road Group.

Dr. Ray Welling has worked as a journalist, editor, managing editor, publisher, content marketer and creator, strategy consultant, writer and lecturer. One of Australia's most experienced digital content specialists, he was HotHouse's first content director in 1995. Ray has a BS in journalism from Northwestern University's Medill School of Journalism in Chicago, an MA in mass communication from Macquarie University and a PhD in ebusiness marketing and management from the University of Sydney. Winner of the inaugural Australian Innovation award at the Pharmaceutical Innovation, Research, Marketing and Education Awards, he consults on digital content strategy and teaches digital marketing, media/marketing convergence, public relations and social media at The University of Sydney Business School and at Macquarie University, where he recently managed to get an article about Kim Kardashian published in an academic journal!

Détails de l'édition

• Éditeur: various Australia publishers
• Date d'édition: 2018
• ISBN 10: 0648271102
• ISBN 13: 9780648271109
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 292
• Coordonnées du fabricant: non disponible