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EUR 3,73
Vers Etats-Unis
Description du livre Paperback. Etat : Good. N° de réf. du vendeur mon0000021853
Description du livre Etat : Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 40734619-6
Description du livre Paperback. Etat : Fair. No Jacket. Former library book; Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.75. N° de réf. du vendeur G0672610752I5N11
Description du livre Softcover. Etat : Good. An understanding of the theories and art of persuasion is a subject fundamental to the study of speech communication; most basic books in the discipline deal with the nature and structure of the "speech to persuade" and with the persuasive effects of messages. If the study of persuasion is seen, not as a body of rules which, if followed, lead inevitably to power and influence, but as a set of unanswered (and sometimes unasked) questions and a series of techniques for ferreting out answers and directions, then the proper shape of a text on persuasion becomes clearer. Professor Cronkhite's book explores the nature and problems of persuasion by delineating the processes of communication research. N° de réf. du vendeur SONG0672610752