Influence: The Psychology of Persuasion - Couverture souple

Cialdini, R.B.

Couverture souple

ISBN 10 : 0688128165 ISBN 13 : 9780688128166

Editeur : William Morrow, 1998

Synopsis

Book by Cialdini Robert B

A propos du livre

Biographie de l'auteur :

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

Revue de presse :

For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)

Influence should be required reading for all business majors. (Journal of Retailing)

This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)

The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)

À propos de cette édition

• Éditeur: William Morrow
• Date d'édition: 1998
• ISBN 10: 0688128165
• ISBN 13: 9780688128166
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 336