Market Rebels - How Activists Make or Break Radical Innovations

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9780691134567: Market Rebels - How Activists Make or Break Radical Innovations

Book by Rao Hayagreeva

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1.

Hayagreeva Rao
Edité par Princeton University Press, United States (2008)
ISBN 10 : 0691134561 ISBN 13 : 9780691134567
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Description du livre Princeton University Press, United States, 2008. Hardback. État : New. 218 x 145 mm. Language: English . Brand New Book. Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how market rebels --activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against industrial beer and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier s classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct hot causes that arouse intense emotions, and exploit cool mobilization --unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. N° de réf. du libraire AAU9780691134567

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2.

Hayagreeva Rao
Edité par Princeton University Press, United States (2008)
ISBN 10 : 0691134561 ISBN 13 : 9780691134567
Neuf(s) Couverture rigide Quantité : 1
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The Book Depository US
(London, Royaume-Uni)
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Description du livre Princeton University Press, United States, 2008. Hardback. État : New. 218 x 145 mm. Language: English . Brand New Book. Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how market rebels --activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against industrial beer and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier s classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct hot causes that arouse intense emotions, and exploit cool mobilization --unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. N° de réf. du libraire AAU9780691134567

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Hayagreeva Rao
ISBN 10 : 0691134561 ISBN 13 : 9780691134567
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Description du livre État : New. Depending on your location, this item may ship from the US or UK. N° de réf. du libraire 97806911345670000000

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Rao, Hayagreeva
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ISBN 10 : 0691134561 ISBN 13 : 9780691134567
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Description du livre Princeton University Press, 2008. État : New. Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Num Pages: 216 pages, 10 halftones. 3 tables. BIC Classification: KCA. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 221 x 147 x 22. Weight in Grams: 408. . 2008. Hardcover. . . . . . N° de réf. du libraire V9780691134567

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Rao, Hayagreeva
Edité par Princeton University Press
ISBN 10 : 0691134561 ISBN 13 : 9780691134567
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Description du livre Princeton University Press. État : New. Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Num Pages: 216 pages, 10 halftones. 3 tables. BIC Classification: KCA. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 221 x 147 x 22. Weight in Grams: 408. . 2008. Hardcover. . . . . Books ship from the US and Ireland. N° de réf. du libraire V9780691134567

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Description du livre Hardback. État : New. Not Signed; Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how market rebels -. book. N° de réf. du libraire ria9780691134567_rkm

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Rao, Hayagreeva
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Description du livre Princeton University Press, 2008. Hardcover. État : New. book. N° de réf. du libraire 0691134561

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Description du livre Princeton University Press, 2008. État : New. N° de réf. du libraire EH9780691134567

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Hayagreeva Rao
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Description du livre Princeton University Press. Hardback. État : new. BRAND NEW, Market Rebels: How Activists Make or Break Radical Innovations, Hayagreeva Rao, Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. N° de réf. du libraire B9780691134567

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Hayagreeva Rao
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ISBN 10 : 0691134561 ISBN 13 : 9780691134567
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Description du livre Princeton University Press, 2008. HRD. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire WP-9780691134567

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