Articles liés à How Behavior Spreads: The Science of Complex Contagions
Synopsis
A new, counterintuitive theory for how social networks influence the spread of behavior
New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior-in voting, health, technology, and finance-occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Damon Centola is an associate professor in the Annenberg School for Communications and the School of Engineering and Applied Sciences at the University of Pennsylvania, where he is director of the Network Dynamics Group.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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How Behavior Spreads: The Science of Complex Contagions: 3 (Princeton Analytical Sociology Series)
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Princeton University Press, 2020
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How Behavior Spreads: The Science of Complex Contagions
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How Behavior Spreads: The Science of Complex Contagions (Princeton Analytical Sociology Series)
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How Behavior Spreads: The Science of Complex Contagions
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Princeton University Press, 2020
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ISBN 13 : 9780691202426
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How Behavior Spreads
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Paperback. Etat : New. A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior-in voting, health, technology, and finance-occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world. N° de réf. du vendeur LU-9780691202426
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How Behavior Spreads
Edité par
Princeton University Press, US, 2020
ISBN 10 : 0691202427
ISBN 13 : 9780691202426
Neuf
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Vendeur : Rarewaves.com UK, London, Royaume-Uni
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Paperback. Etat : New. A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior-in voting, health, technology, and finance-occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world. N° de réf. du vendeur LU-9780691202426
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How Behavior Spreads: The Science of Complex Contagions
Edité par
Princeton University Press, 2020
ISBN 10 : 0691202427
ISBN 13 : 9780691202426
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