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Afficher les exemplaires de cette édition ISBNAhmad Jamal is a Senior Lecturer in Marketing andStrategy and the Coordinator for the Ethnic Marketing ResearchGroup and Programme Director for the MSC in Strategic Marketing atCardiff Business School. He holds a PhD in Consumer Behaviour fromthe University of Bradford. Ahmad is a former Deputy Secretary ofthe Academy of Marketing UK, a member of Association of ConsumerResearch, European Academy of Marketing and a Senior Examinerfor the Chartered Institute of Marketing. He also acts as the VicePresident for Western Europe, the Academy for Global BusinessAdvancement (AGBA) and is the Managing Editor for Journal of GlobalBusiness Advancement. His research interests include cross–culturalconsumer behaviour, self–concept, service quality, brandevaluations and customer satisfaction, and he has published widelyin leading academic journals. His major areas of teaching includeconsumer behaviour, advertising and other forms of marketingcommunications.
Gordon Foxall is a Distinguished Research Professor atCardiff University. His chief research interests lie inpsychological theories of consumer choice and consumerinnovativeness and their relationships to marketing management andstrategy. He has published some 16 books and over 250 articles andpapers on these and related themes and has previously heldprofessorial appointments at the Universities of Strathclyde,Birmingham and Keele. He is a Fellow of both the BritishPsychological Society (FBPsS) and the British Academy ofManagement (FBAM) and was recently elected an Academician by theAcademy of Learned Societies for the Social Sciences (AcSS).
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Description du livre Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0709902689. N° de réf. du vendeur 8577901
Description du livre Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book Contains Pen & Pencil Markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0709902689. N° de réf. du vendeur 9433307