The Business of Tourism - Couverture souple

Holloway, J. Christopher

Couverture souple

ISBN 10 : 0712105948 ISBN 13 : 9780712105941

Editeur : Trans-Atlantic Publications, 1983

A propos du livre

Quatrième de couverture :

The Business of Tourism, eighth edition

"There are not many books that cover the basics of tourism as thoroughly as the Holloway textbook. It is written in an easy to understand language and is illustrated with plenty of brief examples." - Dr. Constantia Anastasiadou, School of Marketing and Tourism, Napier University Business School. 

The Business of Tourism is an invaluable foundation book for Tourism or Tourism Management students, offering historical context, background theory and research,  making it possible for students to see how the industry has developed and to contextualise the current issues and challenges that Tourism is facing today. Holloway et al place emphasis on the practical operational aspects of the tourism industry, making this book well-suited to students who intend to one day work in Tourism.

This eighth edition has been substantially revised and updated on five fronts …

1. New content on topics such as the volatility of oil prices, environmental concerns and coverage of the future of the industry within each chapter
2. New chapters on Business Tourism and Visitor Management
3. New case studies at the end of the book and more overseas examples throughout
4. New design of the text in full colour
5. New online test bank of questions for lecturers to accompany the current teaching notes and PowerPoint slides at www.pearsoned.co.uk/holloway

 

“Overall, the text provides a thorough coverage of the relevant areas required by students to gain solid theoretical, conceptual and applied knowledge bases in the area of the business of tourism.” - Ruth Taylor, School of Management, Curtin University of Technology.

 

Authorship

Chris Holloway is Former Professor of Tourism Management at Bristol Business School, University of West of England.

Claire Humphreys and Rob Davidson lecture at the University of Westminster and both have had extensive experience working in tourism, both in the public and private sectors. They have assisted significantly in the preparation of this substantially revised edition and are committed to the long-term future of this text.

Présentation de l'éditeur :

The Business of Tourism provides a basic understanding of the nature, structure and organisation of the tourist industry. It examines the role of tourism in the economic development of a country and explores the relationship between public and private sector tourism. The operations of each part of the industry - tourist attractions, carriers, accommodation, tour operation, retailing, tourist offices and ancillary services - are described in detail. Critical issues facing the industry are examined, such as the sustainability of ever-increasing global tourism. The problems faced in managing and working in the various sectors of the business are also addressed.

The fifth edition has been updated in line with recent developments within the industry and features new and expanded case studies and improved revision questions and assignments. It also provides a lecturer's guide and OHT masters for adopters of the text.

À propos de cette édition

• Éditeur: Trans-Atlantic Publications
• Date d'édition: 1983
• ISBN 10: 0712105948
• ISBN 13: 9780712105941
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 256