Blink: The Power Of Thinking Without Thinking

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9780713998443: Blink: The Power Of Thinking Without Thinking

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like.--Barbara Mackoff

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About the Author :

Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the host of the podcast Revisionist History and the author of The Tipping Point, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York.

From AudioFile :

Have you ever wondered why love at first sight, so seemingly ill-advised, sometimes works out for the long-term? Malcolm Gladwell may have the answer. In BLINK, Gladwell asserts that snap judgments can quite often be as good as decisions made cautiously and deliberately. Using a wide variety of examples--an ex-Marine's victory in a war-game simulation, a museum's purchase of a bogus statue, an emergency room's method for diagnosing heart attacks--Gladwell asks us to step back from overly analytical decision-making and trust our instincts and experience. Like his previous work, THE TIPPING POINT, BLINK is a thought-provoking, category-defying book. The audio is read by the author with care and conviction. R.W.S. © AudioFile 2005, Portland, Maine-- Copyright © AudioFile, Portland, Maine

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