Articles liés à Decoding Advertisements: Ideology and Meaning in Advertising
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Présentation de l'éditeur :
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
Biographie de l'auteur :
Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993)
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- ÉditeurCalder & Boyars
- Date d'édition1978
- ISBN 10 0714526142
- ISBN 13 9780714526140
- ReliureRelié
- Nombre de pages180
- Evaluation vendeur
Acheter D'occasion
état : MauvaisThis is an ex-library book and... En savoir plus sur cette édition
EUR 16,76
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EUR 13,92
De Royaume-Uni vers Etats-Unis
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Image d'archives
Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum S.)
Edité par
Calder & Boyars
(1978)
ISBN 10 : 0714526142
ISBN 13 : 9780714526140
Ancien ou d'occasion
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Description du livre Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0714526142. N° de réf. du vendeur 9171811
Acheter D'occasion
EUR 16,76
Autre devise
Image d'archives
Decoding Advertisements: Ideology and Meaning in Advertising (Ideas in Progress)
Edité par
Marion Boyars
(1978)
ISBN 10 : 0714526142
ISBN 13 : 9780714526140
Ancien ou d'occasion
Couverture rigide
Quantité disponible : 1
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Evaluation vendeur
Description du livre hardcover. Etat : GOOD. Etat de la jaquette : ACCEPTABLE. PLEASE NOTE: This item comes from a smoker's apartment. 180 clean, unmarked, tight pages with light tanning; penciled price on upper front flyleaf; cover is clean and sturdy with some tanning on edges; dust jacket has tears on upper and lower back edges and an abrasion on fore-edge. N° de réf. du vendeur 81989U
Acheter D'occasion
EUR 28,86
Autre devise
Image d'archives
Ideas in Progress: Decoding Advertisements: Ideology and Meaning in Advertising
Edité par
Marion Boyars
(1978)
ISBN 10 : 0714526142
ISBN 13 : 9780714526140
Ancien ou d'occasion
Couverture rigide
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0714526142. N° de réf. du vendeur 9843882
Acheter D'occasion
EUR 22,93
Autre devise
Image d'archives
Decoding Advertisements: Ideology and Meaning in Advertising (Ideas in Progress)
Edité par
Marion Boyars
(1978)
ISBN 10 : 0714526142
ISBN 13 : 9780714526140
Ancien ou d'occasion
Couverture rigide
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre hardcover. Etat : Acceptable. No Dust Jacket. No Cds. book. N° de réf. du vendeur D8S0-3-M-0714526142-2
Acheter D'occasion
EUR 119,34
Autre devise