The Art of Looking Sideways - Couverture rigide

Fletcher, Alan

Couverture rigide

ISBN 10 : 0714834491 ISBN 13 : 9780714834498

Editeur : Phaidon Press, 2001

Synopsis

The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery. This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value. The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.

A propos du livre

Présentation de l'éditeur :

A gold mine of quotations, anecdotes, images, curious facts, insights, oddities, serious science, jokes, memories and reflections - all concerned with interplay between the verbal and the visual. Alan Fletcher is a world-renowned designer, and here, he seeks to stretch the rules of design, and to entertain and inspire all those who enjoy the interplay of word and image. 300 colour illus., 400 b/w

À propos de cette édition

• Éditeur: Phaidon Press
• Date d'édition: 2001
• ISBN 10: 0714834491
• ISBN 13: 9780714834498
• Reliure: Relié
• Nombre de pages: 534