It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book - Couverture souple

Arden, Paul

Couverture souple

ISBN 10 : 0714843377 ISBN 13 : 9780714843377

Editeur : Phaidon Press, 2003

Synopsis

A handbook of how to succeed in life by an advertising guru.

A propos du livre

À propos de l?auteur

Paul Arden (1940–2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns – including British Airways, Silk Cut, Intercity and Fuji – and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent – It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).

Détails de l'édition

• Éditeur: Phaidon Press
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0714843377
• ISBN 13: 9780714843377
• Reliure: Broché
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible