Articles liés à Purple Cow: Transform Your Business by Being Remarkable
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“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.”—Forbes.com
“Seth Godin alters the way people think about marketing, change, and work.”—Selling Power
“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction—and avoid extinction.”—Tom Kelley, author of The Art of Innovation
“Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary with strong and sensible ideas.”—Miami Herald
“Seth Godin may be the best intuitive marketer alive today. He’s in that tiny subset of the niche within the microcommunity of people who simply get it.”—Randall Rothenberg, columnist for Advertising Age
“Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”—Jay Levinson, author of Guerilla Marketing
Présentation de l'éditeur :
“Seth Godin alters the way people think about marketing, change, and work.”—Selling Power
“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction—and avoid extinction.”—Tom Kelley, author of The Art of Innovation
“Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary with strong and sensible ideas.”—Miami Herald
“Seth Godin may be the best intuitive marketer alive today. He’s in that tiny subset of the niche within the microcommunity of people who simply get it.”—Randall Rothenberg, columnist for Advertising Age
“Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”—Jay Levinson, author of Guerilla Marketing
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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- ÉditeurMichael Joseph Ltd
- Date d'édition2004
- ISBN 10 0718146964
- ISBN 13 9780718146962
- ReliureRelié
- Nombre de pages160
- Evaluation vendeur
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état : Assez bonPurple Cow: Transform Your Business... En savoir plus sur cette édition
EUR 19,76
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EUR 5,25
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Purple Cow: Transform Your Business by Being Remarkable
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(2003)
ISBN 10 : 0718146964
ISBN 13 : 9780718146962
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Description du livre Hardcover. Etat : Very Good. Purple Cow: Transform Your Business by Being Remarkable This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780718146962
Acheter D'occasion
EUR 19,76
Autre devise
Image d'archives
Purple Cow: Transform Your Business by Being Remarkable
Edité par
- -
(2003)
ISBN 10 : 0718146964
ISBN 13 : 9780718146962
Ancien ou d'occasion
Couverture rigide
Quantité disponible : 4
Vendeur :
Evaluation vendeur
Description du livre Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780718146962
Acheter D'occasion
EUR 19,76
Autre devise
Image d'archives
Purple Cow: Transform Your Business by Being Remarkable
Edité par
Penguin Books Ltd, United Kingdom, London
(2004)
ISBN 10 : 0718146964
ISBN 13 : 9780718146962
Ancien ou d'occasion
Paperback
Quantité disponible : 10
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Evaluation vendeur
Description du livre Paperback. Etat : Very Good. Full of the latest, coolest marketing ideas, this is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference at their company by helping create products and services that are worth marketing in the first place. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001354522
Acheter D'occasion
EUR 33,17
Autre devise