The Mousedriver Chronicles - Couverture souple

Lusk, John

Couverture souple

ISBN 10 : 0738208019 ISBN 13 : 9780738208015

Editeur : Basic Books, 2002

Synopsis

The remarkable journey of two recent B-school grads who shunned dot-com opportunities for a distinctly different start-up experience. . It all started late one night at The Ginger Man, a popular restaurant in Dallas, Texas. Using the back of a beer coaster and the bartender's pen, Kyle Harrison, in a moment of inspiration, began sketching an unusual computer mouse, shaped like the head of a driver golf club. He took the idea with him to the Wharton School of Business, where he managed to impress his roommate, John Lusk. Upon graduation, they bravely but somewhat navely set forth to launch their company, Platinum Concepts, Inc. , and its flagship product, MouseDriver. Settling in San Francisco in an apartment that doubled as home and worldwide business headquarters, they had a front-row seat to the dot-com boom-watching their classmates rake in piles of cash and stock options, while they financed their venture with their own credit cards. The MouseDriver Chronicles is the riveting, one-of-a-kind narrative that chronicles their entrepreneurial journey. It takes us behind the scenes of the authors' tumultuous first two years of business, years marked by endless corporate cold calling, multiple failed attempts to find a distributor, and even a typhoon that derailed their very first shipment of MouseDrivers. A must-read for anyone who wants to start a business or wonders what it is like to do so, The MouseDriver Chronicles will inform, inspire, and renew our faith in the American spirit to succeed against all odds.

A propos du livre

Présentation de l'éditeur :

It all started late one night at The Ginger Man, a popular restaurant in Dallas, Texas. Using the back of a beer coaster and the bartender's pen, Kyle Harrison, in a moment of inspiration, began sketching an unusual computer mouse, shaped like the head of a driver golf club. He took the idea with him to the Wharton School of Business, where he managed to impress his roommate, John Lusk. Upon graduation, they bravely but somewhat naïvely set forth to launch their company, Platinum Concepts, Inc., and its flagship product, MouseDriver™. Settling in San Francisco in an apartment that doubled as home and worldwide business headquarters, they had a front-row seat to the dot-com boom-watching their classmates rake in piles of cash and stock options, while they financed their venture with their own credit cards.The MouseDriver™ Chronicles is the riveting, one-of-a-kind narrative that chronicles their entrepreneurial journey. It takes us behind the scenes of the authors' tumultuous first two years of business, years marked by endless corporate cold calling, multiple failed attempts to find a distributor, and even a typhoon that derailed their very first shipment of MouseDrivers.A must-read for anyone who wants to start a business or wonders what it is like to do so, The MouseDriver™ Chronicles will inform, inspire, and renew our faith in the American spirit to succeed against all odds.

Présentation de l'éditeur :

In the spring of 1999 John Lusk, erstwhile business school student and budding entrepreneur, found himself in a very difficult position. Graduation was fast approaching and he had yet to find the 'big idea' which would launch his undoubtedly successful start-up business and his entrepreneurial career. He knew that he didn't want to join his fellow students in the dot.com bonanza but that's about all he knew. Then one fortuitous day he came across Kyle Harrison, another Wharton man shying well clear of the dot.commers and looking for a start-up of his own. But what Kyle had in his favour was 'the idea'.
Thus armed with their credit cards, MBA degrees and the very simple idea of a computer mouse shaped like the head of a golf driver, sketched out on the back of a beermat, the authors chronicle their successes, failures and the emotional rollercoaster as they strive to take their MouseDriver from classroom to shopfloor.
Full of passion, wit and peppered with concrete information, this wonderfully entertaining book crosses the boundaries between pop culture and business and will appeal to anyone whether they are a would-be entrepreneur or not.

À propos de cette édition

• Éditeur: Basic Books
• Date d'édition: 2002
• ISBN 10: 0738208019
• ISBN 13: 9780738208015
• Reliure: Broché
• Nombre de pages: 272