Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major “factories” of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Elza Ibroscheva is Associate Professor and Director of Graduate Studies at the Department of Mass Communications, Southern Illinois University Edwardsville.Review :
Well-written, occasionally funny, yet scholarly sound, this Bulgarian story written with an insider's voice will dismantle for the reader myths about post/socialism and femininity, while offering alternative and surprising explanations and validations of human being's infinite capacity for imagination and survival. (Denise Roman, University of California, Los Angeles)
Ibroscheva provides the reader with a remarkable and comprehensive look at the media in the post-socialist world of Eastern Europe. . . .In a very real way . . . the book offers a mirror of both East and West and a sobering account of gendered advertising, sales, politics, and people. (Communication Research Trends)
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Description du livre Rowman and Littlefield Publishers. État : New. Brand New. N° de réf. du libraire 0739172662
Description du livre 2013. HRD. État : New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. N° de réf. du libraire TR-9780739172667
Description du livre État : New. N° de réf. du libraire 19507039-n
Description du livre Lexington Books. Hardcover. État : New. 0739172662 *BRAND NEW* Ships Same Day or Next!. N° de réf. du libraire SWATI2132035731
Description du livre Lexington Books, 2013. Hardcover. État : New. book. N° de réf. du libraire M0739172662
Description du livre RL, 2017. Hardback. État : NEW. 9780739172667 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. N° de réf. du libraire HTANDREE01260808
Description du livre Lexington Books, United States, 2013. Hardback. État : New. New.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The book traces the evolution of gender ideologies in the Balkans, through emancipating women s roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication. N° de réf. du libraire BTE9780739172667
Description du livre Lexington Books. État : Brand New. FREE domestic ground shipping. Fast priority express available. Tracking service included. Ships from USA (United States of America). N° de réf. du libraire 0739172662
Description du livre 2013. Hardcover. État : New. Hardcover. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 220 pages. 0.431. N° de réf. du libraire 9780739172667
Description du livre Lexington Books, 2013. Hardcover. État : Brand New. 175 pages. 9.00x6.50x1.00 inches. In Stock. N° de réf. du libraire 0739172662