The First Modern Campaign: Kennedy, Nixon and the Election of 1960 - Couverture rigide

Donaldson, Gary A.

Couverture rigide

ISBN 10 : 074254799X ISBN 13 : 9780742547995

Editeur : Rowman & Littlefield Publishers, 2007

Synopsis

Book by Donaldson Gary A

A propos du livre

Présentation de l'éditeur :

In this engaging book, Gary Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy's Catholicism and his intention to widen the American political arena. The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.

À propos de cette édition

• Éditeur: Rowman & Littlefield Publishers
• Date d'édition: 2007
• ISBN 10: 074254799X
• ISBN 13: 9780742547995
• Reliure: Relié
• Nombre de pages: 210