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Book by Berger Arthur Asa
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Présentation de l'éditeur :
Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, political advertising, and marketing theory. The marketing discussion deals with the Values and Lifestyle Typology (V.A.L.S.) and the Claritas typology. The chapters analyzing print advertisements and television commercials are distinctive features of the book. For print advertising, it provides a list of topics to consider in analyzing print advertising and then provides a detailed analysis of a fascinating Fidji perfume advertisement that shows a Polynesian woman with a snake around her neck. It provides a semiotic, psychoanalytic, sociological, Marxist, mythic, and Feminist analysis of this advertisement. For television commercials, it analyzes the famous Macintosh '1984' commercials in a number of different ways as well. In the last chapter it speculates about the role of advertising in selling drugs to people, children and advertising, and the problems advertising agencies have in getting people's attention. It also offers a glossary to terms used in the book and an annotated bibliography.
Biographie de l'auteur :
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
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- ÉditeurRowman & Littlefield
- Date d'édition2007
- ISBN 10 0742554449
- ISBN 13 9780742554443
- ReliureBroché
- Nombre de pages244
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Edité par
Rowman & Littlefield Publishers
(2007)
ISBN 10 : 0742554449
ISBN 13 : 9780742554443
Ancien ou d'occasion
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Description du livre Etat : Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. N° de réf. du vendeur F09C-00927
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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society
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(2007)
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Description du livre Etat : Good. 3 Edition. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 2035851-6
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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society
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(2007)
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ISBN 13 : 9780742554443
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Description du livre Etat : Very Good. 3 Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 17297167-20
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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society
Edité par
Rowman & Littlefield Publishers, Incorporated
(2007)
ISBN 10 : 0742554449
ISBN 13 : 9780742554443
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Description du livre Etat : Good. 3 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 8213285-75
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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(2007)
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ISBN 13 : 9780742554443
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Description du livre Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00038429007
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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(2007)
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ISBN 13 : 9780742554443
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Description du livre Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.91. N° de réf. du vendeur G0742554449I5N00
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Ads, Fads, and Consumer Culture: Advertisings Impact on American Character and Society
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Description du livre Etat : VeryGood. TRUST OUR FEEDBACK RATING. USED VERY GOOD (Almost in Like New condition .1.) Construction of the book is excellent i.e. Tight spine. No loose pages. Clean pages. No writing, highlighting, marks or underlining on the pages. No page discoloration. Clean front cover with no tears, major creases or major marks (possibly some minor ones). Minor shelf wear along the edges and sides of the book. All books are mailed out in a bubble wrap mailer to protect your purchase. Orders are ALWAYS shipped same day or next day with FREE TRACKING emailed to you automatically. (WE TRY HARD TO DESCRIBE OUR BOOKS ACCURATELY SO YOU CAN BUY WITH CONFIDENCE). N° de réf. du vendeur 352D3X0026XH
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Description du livre Etat : Good. N° de réf. du vendeur 4KVIIL0003LK
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Ads, Fads, and Consumer Culture: Advertisings Impact on American Character and Society
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(2007)
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Description du livre Etat : VeryGood. Ships same day or next. The cover is clean and looks almost new. Unread copy. Text is like-new. Expedited shipping available at checkout for domestic orders. N° de réf. du vendeur 4KVIIL000RT0
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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(2007)
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ISBN 13 : 9780742554443
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Description du livre Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-K-006-01493
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